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By Alpha Omega Laser
It seems every time we turn around the post office is asking for more money. They seem to get you coming and going. Although your credit union may be doing everything it can to manage mailing costs (include offering e-statements), there is still a group of your members who want their paper statements. Is there any way to hold down spiraling costs of postage, you ask? The picture looks bleak indeed and you lose sleep over balancing your budget with an unplanned increase.
The most recent postal rate increase took place on May 12, 2008, and rates are likely to continue to increase from year to year. However, there is some good news! Through the use of innovation and technology, postage costs can be held at bay and even reduced.
Assuming your mail is full rate, here is the most recent rate change chart. Presorted or barcoded automation compatible mail will receive further savings.
Though rate increase cannot be stopped, credit unions can hold down overall postage costs through the wise use of technology, innovation, and the tricks of the trade. Credit unions can combine general mailing principals with high-tech specialized computer programs to restructure their statements (called reformatting), reducing the credit union statement page counts by up to 30% per month in most cases. These techniques include:
At Alpha Omega Laser Inc., “We put your statements on a diet!” Alpha Omega Laser provides
e-statements, paper statements, e-checks, e-tax returns, CD-Rom statements, direct mail marketing services, statement and envelope graphics, newsletter and brochure production, statement weight reduction counseling, and revenue production modules.
For more information on reducing your postage costs and paper costs while making your statements profitable, send a request by e-mail to firstname.lastname@example.org or call Lynn Sayad toll free at 888-624-8455.
This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.
If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at email@example.com or 1-800-446-7453.
September 1, 2008
7/26/2012 03:58 PM
Great ideas! I wonder if there would be increased acceptance of the new format - with possibly a lot smaller font - if credit unions offered sheet magnifiers as a promotion. (Thin magnifying sheets in a frame.) It''s tough for some people to read smaller fonts - and printers of statements should be using the absolute (proven) easiest font to read. eStatement acceptance will evolve. A majority of the population once thought the horsesless carriage was a stupid idea too.
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