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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

If you are interested in contributing an article on, please contact our Callahan Media team at or 1-800-446-7453.

December 14, 2009

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7/26/2012 04:03 PM

sage advice and strategy. This is a great example of a "hands-on" article with practical direction that I can give to my marketing director.


7/26/2012 04:03 PM


Jeffry Pilcher

7/26/2012 04:03 PM

One criteria for a new credit union name is missing from the list, and it is very important. A new name must be legally available and not already trademarked. With over 250,000 registered financial trademarks, finding a name that someone isn't already using somewhere is extremely difficult.

Anyone interested in credit union naming should check out The Financial Brand's naming article library:

There are over 60 different articles on naming, name changes case studies and trademark law.

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