Callahan Clients, please log in for direct access to:
Learn What You're Missing
Upgrade Your Subscription
Thank you for your interest in reading the fantastic content we have on CreditUnions.com! However, the page you are trying to access is for subscribers-only. To learn more, select an option below.
All users must now log in to read, research, browse, and have fun on CreditUnions.com. Yes, we still offer freebies. And, yes, it’s worth the extra effort.
Print or PDF this article today because you won't have access to it later. Or, click here to learn how to get 24/7 access.
By DigitalMailer, Inc.
For those credit unions who “asked their members” after launching eStatements,
most learned more about why their initial marketing campaigns were, or were
not, effective. They discovered some of the same things their counterparts learned
when surveying in front of launch, but they also learned which features and
benefits needed to be highlighted in future efforts.
What does this mean to credit union managers and marketers looking to launch new services, or to re-focus services, or their promotion?
Developing a Member Focus for eServices Requires “Thinking Like a Member”…
Asking your members their opinions about new or contemplated services should be a key part of any new eService development, but so should the effort to look at and consider the eService from the perspective of your members. How best to do this? Why not do what many successful marketers and managers have done for years - shop your own products, and use your own service channels.
When eServices fail to catch on with more than “early adopters” or “early majority users,” the reason is often tied to usability or access. Too often we don't “sit on the other side of the desk,” in this case sit on our websites, and view our internal efforts through the prism of our members' eyes.
So next time you are looking at launching a new or updated eService, look at it from your members' perspectives, and ask them what they want, need, prefer, and will use.
For a FREE report on how to improve your email marketing titled “Electronic Messaging Tips For Email Success” click on the report icon or visit http://www.digitalmailer.com/offerings.html
To subscribe to our eNewsletter that shares resources, industry trends, best practices and valuable lessons learned from credit unions and financial service providers, click on the icon or visit: http://www.digitalmailer.com/newsletter.html
DigitalMailer employs active white-list management and opt-in email practices that help credit unions use the Internet to communicate with their members. Our digital communication products such as e-LERTs, eSurveys and eStatements assist credit unions in gaining a strategic business advantage and generate additional revenue. Please contact Ron Daly email@example.com or Greg Crandell firstname.lastname@example.org for additional information on products and services or to share your ideas and comments.
This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.
If you are interested in contributing an article on CreditUnions.com, please contact our Callahan Media team at email@example.com or 1-800-446-7453.
May 30, 2005
Submit your email address to receive daily industry updates and web-only features.
P: (800) 446-7453 | F: (800) 878-4712
1001 Connecticut Ave. NW Suite 1001
Washington, DC 20036