May 26, 2003


  • Since the vast majority of members have proven to not be receptive to online banking services, I think that it is more productive to focus on what can be done to create a comfortable and compelling migration path into the credit union’s online channel. Continuing to ask non-receptive members to take the leap of faith and jump directly into “the deep end of the pool” with online banking – regardless of how the messaging is spun -- seems to be a futile effort which will have little impact in accelerating online banking adoption.
  • Did I miss the second page of this article