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This sponsored content article is provided to the credit union community for shared insights and knowledge from a recognized solutions provider in the industry. Please note that the views and opinions offered here do not reflect those of Callahan & Associates, and Callahan does not endorse vendors or the solutions they offer.

If you are interested in contributing an article on, please contact our Callahan Media team at or 1-800-446-7453.

September 21, 2009

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Stephanie Peterson

7/26/2012 04:07 PM

Some interesting points about new technologies. I think companies could really use some of these technologies to improve their customer service and communication, which seem to be lacking these days. I recently had an experience where I wish I could have commented on a company's website to characterize the lack of customer service I had received from a financial institution (i.e., sitting on hold for over 15 minutes waiting for a live person, trying to use the webpage to contact them electronically to no avail). I had to wonder if they were aware of how difficult it was to communicate with them.

Peter Fretty

7/26/2012 04:07 PM

Great take-away advice.

Jeanne Schad

7/26/2012 04:07 PM

Relevant, objective content is key -- and providing it in a way that allows for dialog helps you befriend your consumer. People like to do business with people and companies that they LIKE. And right now, credit unions have a huge opportunity in the world of financial services among many unlikable competitors. Being a trusted resource of information for your consumers will help them connect and stay connected to you.

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