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Sharon G. Simpson is a contract writer/researcher for CreditUnions.com and webinar producer for Callahan & Associates. She is also a national consultant who specializes in developing and implementing strategic marketing plans for CUSOs and credit unions.
Sharon has more than 15 years of marketing experience in the financial services industry. She has previously served as vice president of marketing for Mid-Atlantic Federal Credit Union and as vice president of marketing and administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc., a leading credit union consulting firm based in Washington, DC.
She began her career as a management trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, CA. Sharon holds a Master of Arts degree in political management from The George Washington University and a Bachelor of Arts degree in international relations from the University of San Diego.
You can contact Sharon at firstname.lastname@example.org.
Kathy Elser talks about her first six months at the helm of SF Fire Credit Union.
In this Q&A, Terry Settle of Old Ocean FCU talks about serving as a remote CEO, the range of opportunities the model has presented, and the similarities with the models of larger credit unions.
Yolo FCU wants new hires to fully understand its brand from the get-go, so it moved employee onboarding from HR to marketing.
The CFO for One Credit Union in Vermont talks early lessons, inspiration, and hopes for the future.
Andy Grimm has been with Apple FCU for more than 20 years, but he's been CEO for less than two months. In this Q&A, the chief executive offers advice for old-timers taking on a new role.
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