Callahan & Associates' Blog
By Parth Kapoor
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Credit card penetration helps credit unions measure the percentage of members that have credit card loans at the credit union. Credit card lending has increased at credit unions as consumer spending and income have risen consistently over the past year. Nationally, the credit card penetration rate is 15.3%, up 55 basis points from the previous year and 95 basis points higher than five years ago.
Taupa Lithuanian ($21.0M, South Boston, MA) leads all credit unions in credit card penetration. Taupa Lithuanian has a credit card penetration rate of 65.7%. An increase in the number of credit card accounts caused the penetration to increase by 82 basis points from the previous quarter. Valley One Community ($32.3M, Steubenville, OH) came in second with a 60.0% credit card penetration rate.
LEADERS IN CREDIT CARD PENETRATION
Data As of March 31, 2013
© Callahan & Associates | www.creditunions.com
Generated by Callahan & Associates' Peer-to-Peer Analytics
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Jul 09, 2013
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