Cooperative Strategy

Return Of The Member (ROM)

By Chris Howard | Feb. 24, 2015

Is it time to rethink how and what we measure, especially in the credit union world where “high performance” has a different meaning than in for-profit financial institutions?

By Marc Rapport | Jan. 19, 2015

A review of practices that show how and why credit unions are boosting their visibility and viability.

By Rebecca Wessler | May 27, 2014

This week, CreditUnions.com offers inspiration on how to break free from the ties that bind.

By Rebecca Wessler | May 26, 2014

Jack Daniel Employees' Credit Union helps members compare its products against competitors to achieve double-digit share and loan growth.

By Rebecca Wessler | May 26, 2014

Sunset Science Park FCU’s average member relationship is double, even triple, that of peer credit unions.

By Drew Grossman | March 3, 2014

Advantis Credit Union uses the return to borrower metric to help measure how effectively it is engaging members.

By Alix Patterson | May 28, 2013

Credit unions need to evaluate financial performance results using not-for-profit parameters and a cooperative lens.

By Scott Patterson | May 27, 2013

A new way of looking at data helps leaders look beyond traditional definitions of success.

By Rebecca Wessler | Nov. 26, 2012

How Des Moines Police Officers’ Credit Union digs deep within its closed field of membership to find opportunities and ranks No. 1 in Callahan’s ROM index.

By Callahan & Associates | Sept. 10, 2012

The ability to create shared member value differentiates credit unions from other financial services providers.

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