Cooperative Strategy

Return Of The Member (ROM)

By Lydia Cole | April 29, 2011

Key metrics to evaluate your credit union and bridge the gap between macro trends and micro performance.

By Callahan & Associates | Oct. 1, 2008

Credit unions exist to serve members, and the Return of the Member (ROM) scoring system is designed to measure how well credit unions live up to this task.

By Callahan & Associates | July 1, 2008

Credit unions exist to serve members, and the Return of the Member (ROM) scoring system is designed to measure how well credit unions live up to this task.

By Callahan & Associates | April 1, 2007

Return of the Member (ROM) scores respresent the central credit union functions of lending, savings and product usage.

By John Marron | April 5, 2004

Credit unions today are constantly striving to improve their member service, whether it's through new savings options, competitive loan rates or a wider variety of services. To help gauge the credit union movement's constant progress, Callahan & Associates created the Return of the Member (ROM) Index.

By Chip Filson | Aug. 18, 2003

All credit unions have a culture, that is, a way of implementing their business plans. Many managers would use the word “service” to describe this environment. Others talk about a sales culture or a trust- or team-based effort.