Cooperative Strategy

Return Of The Member (ROM)

By Rebecca Wessler | April 19, 2017

Credit Union Strategy & Performance gets a facelift for 2017 and pushes a model for sharing credit union best practices to the next level.

By Sharon Simpson | March 29, 2017

When Sharonview FCU sets its annual goals, it includes a member benefit component.

By Rebecca Wessler | March 20, 2017

Five can't-miss data points featured this week on CreditUnions.com.

By Sharon Simpson | March 20, 2017

When it comes to providing for members, Boston Firefighters Credit Union looks beyond the traditional safety and soundness issues covered by CAMEL scores and regulator examinations.

By Marc Rapport | March 20, 2017

The California credit union offers $5,000 to $50,000 of immediate cash availability based on the depth of member engagement with their credit union.

By Alexandra Gekas | Dec. 14, 2016

Callahan spotlights credit unions of all sizes that return the most value to members.

By Liz Furman | Oct. 19, 2016

In honor of International Credit Union Day, Callahan spotlights credit unions of all sizes that return the most value to members.

By Callahan & Associates | April 30, 2016

Which credit unions topped the charts in returning value to members?

By Sam Taft | April 1, 2016

At year-end 2015, see which credit unions lead the way in six key cooperative metrics.

By Chip Filson | Feb. 22, 2016

Credit unions need to value service as much as profitability and be able to show it.

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By Chris Howard | Feb. 24, 2015

Is it time to rethink how and what we measure, especially in the credit union world where “high performance” has a different meaning than in for-profit financial institutions?

By Marc Rapport | Jan. 19, 2015

A review of practices that show how and why credit unions are boosting their visibility and viability.

By Rebecca Wessler | May 27, 2014

This week, CreditUnions.com offers inspiration on how to break free from the ties that bind.

By Rebecca Wessler | May 26, 2014

Jack Daniel Employees' Credit Union helps members compare its products against competitors to achieve double-digit share and loan growth.

By Rebecca Wessler | May 26, 2014

Sunset Science Park FCU’s average member relationship is double, even triple, that of peer credit unions.

By Drew Grossman | March 3, 2014

Advantis Credit Union uses the return to borrower metric to help measure how effectively it is engaging members.

By Alix Patterson | May 28, 2013

Credit unions need to evaluate financial performance results using not-for-profit parameters and a cooperative lens.

By Scott Patterson | May 27, 2013

A new way of looking at data helps leaders look beyond traditional definitions of success.

By Rebecca Wessler | Nov. 26, 2012

How Des Moines Police Officers’ Credit Union digs deep within its closed field of membership to find opportunities and ranks No. 1 in Callahan’s ROM index.

By Callahan & Associates | Sept. 10, 2012

The ability to create shared member value differentiates credit unions from other financial services providers.

By Lydia Cole | April 29, 2011

Key metrics to evaluate your credit union and bridge the gap between macro trends and micro performance.

By Callahan & Associates | Oct. 1, 2008

Credit unions exist to serve members, and the Return of the Member (ROM) scoring system is designed to measure how well credit unions live up to this task.

By Callahan & Associates | July 1, 2008

Credit unions exist to serve members, and the Return of the Member (ROM) scoring system is designed to measure how well credit unions live up to this task.

By Callahan & Associates | April 1, 2007

Return of the Member (ROM) scores respresent the central credit union functions of lending, savings and product usage.

By John Marron | April 5, 2004

Credit unions today are constantly striving to improve their member service, whether it's through new savings options, competitive loan rates or a wider variety of services. To help gauge the credit union movement's constant progress, Callahan & Associates created the Return of the Member (ROM) Index.

By Chip Filson | Aug. 18, 2003

All credit unions have a culture, that is, a way of implementing their business plans. Many managers would use the word “service” to describe this environment. Others talk about a sales culture or a trust- or team-based effort.