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	Have Questions or Problems? Call Marissa McGee at 800 - 446 - 7453 for assistance.

WEBINAR INSTRUCTIONS
To log in to this event: Visit http://callahanevents.webex.com Click on: <> Click Join on the lower right corner Fill in your personal information Enter the password: <> (case sensitive) Click Join on the lower right again Once you enter the online event, the dial-in number and access code for the audio portion of the event will appear on your screen. Please log in at least 15 minutes before the start time. How to download slides: Slides will be available at 1:00 p.m. on

Questions? Please contact Marissa McGee at 800-446-7453 for assistance. We look forward to speaking with you! Best Regards, Callahan & Associates

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Firsts Come First: Mortgage Lending as a Core Relationship Product

Buying a home is the largest financial commitment most members will make during their lifetime, so when a member chooses their credit union for a first mortgage loan it is a significant decision. While nationally less than 10 percent of members have their mortgage with a credit union, in some credit unions mortgages mark the starting point of a relationship. How have these credit unions positioned their program for success and what steps do they take to build member relationships using mortgages as the foundation?

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