Do you balance your checkbook? Do you think you should? What about budgeting? If you do it, do you stick to it? With total U.S. consumer debt reaching almost $2.5 trillion in June, it’s clear that credit union members can benefit from some assistance in this area.
Most of us would agree that these are valuable concepts addressed in personal financial management (PFM) programs such as Quicken and MS Money. However, despite the existence of PFM software tools for years, the vast majority of people still stay clear. One likely reason is the perceived effort in keeping PFM solutions up-to-date. Consumers have never really had the tools to understand their financial positions easily, quickly and perhaps most importantly—sustainably.
That’s all starting to change with a new generation of online personal financial management tools. Join us for an interactive discussion of this emerging technology along with a Callahan First, the PFM Roundtable.
This event covers the following topics and more:
- Overview of PFM tools and their capabilities
- Rationale for credit unions to offer PFM tools
- Opportunities to strengthen the member relationship via PFM tools
- Potential ROI and segments to target with PFM tools
- Trends in PFM products and the competition