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A Washington credit union brings the appeal of mobile-based promotions to financial education.
Purdue Federal procures longer lasting financial relationships with its affinity card product.
Credit cards are missing the mark in loyalty and rewards.
From deciding to re-enter the market, realistically evaluating the profitability of your portfolio or considering offering rewards there’s something here for nearly every card program.
It might be tempting to view profitability reporting as something that only the CFO and CEO need to care about, but reliable profitability measurement benefits the entire member base.
Growing a credit card program is easy in this environment; implementing a program scorecard allows for prudent and profitable growth.
A practical approach to increasing checking account and debit card profitability in a rebounding economy.
Affinity programs offer another way for credit unions to connect with the market.
Affinity programs appeal to a target audience, but even focused audiences have differing financial preferences. The success of any affinity program is determined as much by what the product is as who the audience is.
APL found that focusing on a very straightforward, basic card offering can pay big dividends in this type of economic environment.
The benefits are endless!