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Last week's GAC meeting was a melting pot of emotions and ideas. "Credit unions are the best capitalized segment of the nation's financial services industry," declared NCUA Chairman Mike Fryzel. He also listed suggestions credit unions had brought to address the corporate situation more effectively. Among these were the concept of a five-year plan that would align the actual expense of winding down the corporate's troubled securities by setting up a Cooperative Assurance Fund. Structured similarly to a performance bond, this could perhaps spread the expense burden over the plan's workout time frame.

I thought one of the most important lines was Fryzel's message to Capitol Hill: "Give us the tools . . . we will finish the job." As we will demonstrate in this week's Trendwatch, credit unions have been using their existing "tools" to diligently help members. The numbers are impressive. Just one example is the 4.3% share of mortgage lending in the 4th quarter of 2008-double the level of just two years earlier.

For full details, attend the complimentary Trendwatch broadcast, using full 2008 data, to learn about credit unions "counter cyclical" business capability. The results are good news for members, the credit union system and the American economy. Please join us-- this good news can give everyone a lift!

Chip
Chip Filson
President, Callahan & Associates

Featured Press Release

Responding to Consumer Needs, Credit Union Loans Increase 6.7% in '08

Callahan & Associates

Elimination of Federal Student Loan Program Highlights Private Loan Opportunity for Credit Unions

Student Choice

FSCC Launches CIMPLE™ Aimed AT CU Innovation Through One Connection

FSCC

Measuring Branch Performance to Increase Efficiency

Supplier Spotlight

Financial Tools, Inc.

• Business/Commercial    Lending Solutions
• Financial Tools
• Technology - Software    and IT Solutions

Find a Supplier
Career Center

Chief Information Officer

• O'Rourke, Mitchell &    Associates
• Suitland, MD

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Branch Efficiency

Graph of the Week
Graph of the Week
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First American CoreLogic
In This Edition              march 3, 2009

The Next Steps in the Process
NCUA has provided the architecture to address the corporate network’s collective possible losses.

Credit Unions’ Most Important Result
in 2008

With the credit crisis dominating headlines in 2008, credit unions continued to fill the most pressing needs of the members they serve.

Play  7 Ways to Proactively Communicate with Your Members
Hunter Moss describes 7 steps credit unions can take to assure their members about the safety & soundness of your institution in this time of economic uncertainty.

Measuring Performance Inside and Outside the Branch
With branch investment growing, how are credit unions measuring the success of this important delivery channel?

Wisconsin CUs Lace Up and Team Up for Children's Hospital of Wisconsin
Cherry BlossomThrough the upcoming Credit Union Cherry Blossom 10-mile Run in Washington D.C. on April 5th, Wisconsin credit unions have teamed up to help Children's Hospital of Wisconsin.

CY_smallCYouth Episode 1: The Gap in
Financial Literacy

So Gen Y has a less than stellar record when it comes to financial literacy, but exactly how much do they know?

Fresh Perspective on Business Continuity: SVP of Planning & Member Service
William Cook, Senior Vice President for Planning & Member Service, Northwest Federal Credit Union, lays out how to create a culture of awareness on business continuity.

Cash to Lucky Members, Savings to the CU, Members and the Planet
State Employees’ Credit Union (SECU) Raleigh, NC ($15.9 billion) introduced a Million Dollar Sweepstakes in 2007 to encourage member checking account holders to convert from paper statements to e-statements.

New CUtv On Demand     *Subscribers Only

Play  Deposit Strategies for a Zero Interest
Rate Environment

As liquidity-hungry banks aggressively court new deposits, credit unions are confronted with an increasingly competitive environment and tightening margins.

Play  Interview: Trends in Payment Systems
Industry Analyst, Nick Connors, sits down for a roundtable discussion about recent payment systems trends with Card Services for Credit Unions (CSCU).

Credit Union TV  

Complimentary Webinar:
Fourth Quarter 2008 Credit Union Trendwatch Call

Live on Wednesday, March 4 at 2:00 PM EST | 11:00 AM PST
and
Thursday, March 5 at 11:30 AM EST | 8:30 AM PST

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Key Takeaways:

  • Economic and interest rate outlooks
  • Key financial and performance trends for the industry in 2008
  • Credit union priorities and opportunities in 2009

Join us as we look at year-end credit union trends, hear Goldman Sachs’ economic outlook, and gain insight from credit unions that are managing for success in today’s uncertain environment.

Brought to you by:

Callahan & Associates

1001 Connecticut Ave, NW Suite 1001 | Washington, DC 20036
P: 800-446-7453 | F: 202-223-1311

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