Greetings Subscriber,
Travel budgets squeezed dry, off-site seminars embargoed, marketing initiatives on the block, staff openings left vacant: all tried-and-true tactics to reel in expenses and slim down budgets.
But there is a crucial difference between eliminating fat and denying sustenance. In a volatile economy, staff must stay closely attuned to changing member needs, marketplace issues, easy-to-implement efficiencies, and fresh approaches to meeting member needs and jumpstarting new member growth.
Inherent economies of scale in individual webinars…or the even greater economies of a CUtv all-staff subscription…mean you keep the vital educational pipeline open, while fostering fiscal restraint mandated by tough times. Not all news nowadays is bad.
Best regards,
Hunter V. Moss
Corporate Communications Manager |
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