MasterCard

Opportunity: Why Credit Unions Should Enter/Re-enter the Credit Card Business

The first installment of The MasterCard Webinar Series will provide specific consumer insights to enable CU's to leverage their unique retail positioning to build an effective plan to enter (or expand) their credit card business.

State of the U.S. Consumer

In Part 2 of The MasterCard Webinar Series, Kim Purcell will provide an assessment of macroeconomic trends, consumer attitudes and behaviors, and the impact on spending, along with recommendations for product positioning and communications with consumers in the current economic environment.

A Practical Approach to Broadening
Your Member Relationships

In Part 3 of The MasterCard Webinar Series Ben Colvin, Global Practice Leader of MasterCard Advisors Retail Banking and Debit Card Practice, will discuss a framework for segmenting your membership and deepening wallet share using their payments behavior.

The Changing Landscape of Rewards

In Part 4 of The MasterCard Webinar Series we’ll cover rapidly evolving trends including merchant-funded rewards, consumer networks, value shopping, mobile and digital technologies and provide actionable approaches for your loyalty strategy.
Wednesday, September 15, 2010

Credit Unions and Gen 'Mix'

Part 5 of the MasterCard Webinar Series will help you understand how to reach this desirable demographic segment of your membership.

 

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Callahan & Associates

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P: 800-446-7453 | F: 202-223-1311