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Wednesday, September 28, 2016
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02:00 PM - 03:00 PM EST
Online / Virtual Meeting
Callahan & Associates, Inc.
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When Redstone Federal Credit Union embarked on a campaign to increase usage of two cash-back checking accounts, the Alabama credit union didn't know its marketing automation strategy would achieve such smashing results.
After a soft launch that focused on branches and call centers, the marketing team sent emails to existing checking account holders. The series of carefully crafted, targeted messages included asking this simple question: “Why aren’t you using this new product?”
The marketers then used the most common answers to create new messages —primarily allaying any concerns about the products — to share on landing pages and in places such as call centers and branches.
The result was 12,500 new checking accounts and a new appreciation for the power of actionable data and the tools to use it.
Join Callahan & Associates and Betsy Pruitt, online marketing manager at Redstone Credit Union, for a discussion on how the cooperative's small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
This event is FREE for all CALLAHAN LEADERSHIP CLIENTS. Sign up through the registration link above (note: you must be logged into CreditUnions.com to see the link).
Not a Callahan Leadership client? Learn how to become one or ask to attend this event at Callahan.com.
Related Resource: 4 Emails Pave The Path To Marketing Success
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