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Thursday, October 12, 2017
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02:00 PM - 03:00 PM ET
Online / Virtual Meeting
Callahan & Associates, Inc.
This webinar has already taken place. Watch it On-Demand at CreditUnions.com/video. Click here.
For an investment of less than $2,300 and a bit of staff time, $1.2 billion TruStone Financial Federal Credit Union drove some serious social media engagement by helping worthy causes help themselves.
The Twin Cities-based credit union staged the “Show Us Your NeighborGood” competition last December to showcase local volunteerism in the form of nominations, selfies, and digital voting.
Katie Grindeland, TruStone’s director of marketing and communications, says the campaign drove a 245% increase in Twitter mentions and 50% increase in Facebook posts during its four-week run last December.
“You don’t need to spend a lot of money on social campaigns,” Grindeland says. “For less than $2,300, including prizes, we created an impactful campaign that exceeded our expectations and brought awareness to local non-profits and charities.”
Join Callahan & Associates and Grindeland for a discussion on how TruStone conceived of and executed it's “NeighborGood” campaign.
This event is FREE for all CALLAHAN LEADERSHIP CLIENTS. Sign up through the registration link above (note: you must be logged into CreditUnions.com to see the link).
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Related Resource: It’s All 'Neighbor' Good At TruStone Financial
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