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Wednesday, July 12, 2017
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02:00 PM - 03:00 PM ET
Online / Virtual Meeting
Callahan & Associates, Inc.
Callahan Leadership clients, please log in to register. All others, click here to learn about Callahan Leadership.
For more than a decade, SEG-based Truity Credit Union has offered recent college graduates a loan package designed to help them build credit and transition to the life of a young professional.
Through the Graduate Loan Program, the $800 million credit union offers discounted pricing on existing products such auto loans, lines of credit, credit cards, and personal loans to help younger members build positive credit.
Truity relies heavily on word-of-mouth for organic growth as well as on strategically placed advertising in key markets where there are large student populations.
Join Callahan & Associates and Amy Grose, assistant vice president of marketing for Truity Credit Union, for a discussion about the credit union's Graduate Loan Package, including how it identified the opportunity, what specific requirements it has in place, and how the offering has helped increase members in the coveted 18- to 34-year-old demographic.
This event is FREE for all CALLAHAN LEADERSHIP CLIENTS. Sign up through the registration link above (note: you must be logged into CreditUnions.com to see the link).
Not a Callahan Leadership client? Contact us to learn more about gaining access to webinars like this.
P: (800) 446-7453 | F: (800) 878-4712
1001 Connecticut Ave. NW Suite 1001
Washington, DC 20036