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Tuesday, July 25, 2017
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02:00 PM - 03:00 PM ET
Online / Virtual Meeting
Callahan & Associates, Inc.
Callahan Leadership clients, please log in to register. All others, click here to learn about Callahan Leadership.
As a dominant financial institution with a great reputation in Boulder, CO, Elevations Credit Union understands the importance of market awareness.
When the $1.9 billion cooperative expands into new areas, it maximizes traditional advertising as well as social media. The credit union's award-winning social media campaign, Adventures in Localism, showcased the lighter side of the Elevations brand through videos that engaged both the staff and the community. The campaign also built upon Elevations' history of quirky YouTube videos. Take a look behind-the-scenes and learn about the credit union's process to develop this successful series.
Join Callahan & Associates and Susan Green, senior vice president of marketing for Elevations Credit Union, for a discussion about the Adventures in Localism campaign, including how Elevations sets goals and measures success in social media, what helped make the video series so successful, and the credit union's other social media plans for the near-term.
This event is FREE for all CALLAHAN LEADERSHIP CLIENTS. Sign up through the registration link above (note: you must be logged into CreditUnions.com to see the link).
Not a Callahan Leadership client? Contact us to learn more about gaining access to webinars like this.
P: (800) 446-7453 | F: (800) 878-4712
1001 Connecticut Ave. NW Suite 1001
Washington, DC 20036