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Thursday, October 05, 2017
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02:00 PM - 03:00 PM ET
Online / Virtual Meeting
Callahan & Associates, Inc.
Over the past two years, Listerhill Credit Union has redefined itself from the ground up.
So says Chris Anderson, the Alabama-based institution’s marketing director.
In early 2016, after introducing a new mission, vision, and value statements, the credit union launched a campaign to introduce an updated logo and tagline — It’s All About We — to better fit its community focus.
“It took us a few steps to define who we were,” Anderson says.
As such, the credit union recognized employees needed a crash course on the brand before they could tout, and live, it.
“It was crucial to get our employees' buy-in to make it a part of the culture,” Anderson says.
To get that buy-in, $754 million Listerhill held a one-day brand camp in March 2016 wherein employees learned how the credit union was re-defining its brand and how employees at all levels could have a positive impact on that effort.
Join Chris Anderson and Callahan & Associates for a discussion about Listerhill's brand camp. Learn how the credit union determined the need for such an event, what it hoped to gain by sponsoring the brand camp, and how the multi-session one-day gathering has played out in the credit union's financials.
This event is FREE for all CALLAHAN LEADERSHIP CLIENTS. Sign up through the registration link above (note: you must be logged into CreditUnions.com to see the link).
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Related Resource: Brand Camp Ensures Employees March To The Same Tune
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