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Thursday, October 06, 2016
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02:00 PM - 03:00 PM EST
Online / Virtual Meeting
Callahan & Associates, Inc.
Callahan Leadership clients, please log in to register. All others, click here to learn about Callahan Leadership.
“We know credit unions are different,” says Gene Pelham, president and CEO of Rogue Credit Union. “The opportunity we have is to educate members on the benefits of ownership as they make their financial decisions and to think of the credit union in a more holistic way.”
The Oregon credit union's solution to that challenge is its Rogue Rewards loyalty program, which it launched in February with the Rogue Rewards Loyalty Dividend and the opening of an Ownership Savings Account for every member.
Rogue has deposited dividends totaling $2.5 million into members' accounts, and Pelham says the feedback has been “overwhelmingly positive."
Join Callahan & Associates and Gene Pelham for an in-depth discussion on how Rogue identified the opportunity in a high-yield loyalty program, how it determined the parameters of the program, how it positions the program, and what it expects from 2017 and beyond.
This event is FREE for all CALLAHAN LEADERSHIP CLIENTS. Sign up through the registration link above (note: you must be logged into CreditUnions.com to see the link).
Not a Callahan Leadership client? Learn how to become one or ask to attend this event at Callahan.com.
Related Resource: A High-Yield Loyalty Program Builds Relationships And Deposits
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