HSAs: The Most Important Opportunity to Enhance Member Value and Lifelong Relationships in the 21st Century

Health Savings Accounts (HSAs) are becoming a mainstream healthcare and financial services product.  In 2006, healthcare premiums rose more than twice as fast as workers’ wages (3.8 percent), and this option is rapidly becoming a favorite new tool for employers looking to pass both cost and responsibility for health care on to their employees. 

Don't fall behind in serving your members with a health savings account.  "Writing the Book on HSAs" provides you with knowledge and step-by-step instructions to research, launch, and manage a thriving HSA service in your credit union in just a few months.   

This operation webinar series aims to lead credit unions along the cutting edge of healthcare, including: 

• HSA program strategy and management guidelines 
• Implementation plan and timeline 
• Partnering guidance
• Marketing to your members
• Staying in step with the changing environment 

Your new HSA Program will:

• Draw in new members
• Provide added service to your current members
• Open doors to new employee groups

• An introduction to HSAs (Market growth, benefits, new laws)
• Credit union and HSA synergies
• Compliance information
• Evaluating HSA opportunities for your credit union members

The rush to participate in the HSA system is heating up…get in early and ahead of the competition!

Part 2: Reaching Your Members with HSAs: Partnerships, Products & Participation
(Original Broadcast Date: May 17, 2007)

• Selecting employee groups – the “natural” opportunity for credit unions
• Expanding the credit union role from “hometown financial advisor” to “hometown security and benefits advisor”
• Relationships to explore – small business members, self-employed members, and the insurance community
• What every credit union employee needs to know in order to explain and “up-sell” an HSA product

Part 3: Everything You Need to Know About Operating, Reporting, and Maintaining an HSA Program at Your Credit Union
(Original Broadcast Date: July 19, 2007)

• Identifying your product / project management team
• Account design – Checks or debit card? Share account or certificates?
• Technology capabilities and adaptations
• Reporting requirements
• Institutional responsibilities vs. account-holder responsibilities

Part 4: UPGRADE! Opportunities to Expand and Improve Your HSA Program
(Original Broadcast Date: September 13, 2007)

• Keeping healthy – weight loss plans, smoking cessation, and fitness programs
• Prescription drug cards
• Healthy member services – blood pressure / cholesterol checks, EKGs,
• Insurance products
• Partnering with SEGs to keep employees/members health

Who Should Use This Course:

• Benefits/HR managers
• New benefits/HR staff
• IT management/staff
• Administrative staff
• Cross training
• Third Party Administrator