Financial Performance

Return On Investments (ROI)

By Lydia Cole | Jan. 9, 2017

Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

By Marc Rapport | Nov. 28, 2016

The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.

By Callahan & Associates | Nov. 21, 2016

Total revenue for all credit unions topped $29 billion in the second half of 2016. Learn what happened with interest income, non-interest income, and ROA.

By Callahan & Associates | Dec. 30, 2015

Designing and properly controlling a credit card program is only worth it if this leads to developing an action oriented and high ROI marketing plan for the business.

Kevin Heal, vice president of Callahan Financial Services, discusses how to use the U.S. Treasury yield curve to price loans.

Credit unions are keeping their powder dry waiting for rates to rise.

By Aaron Pugh | July 21, 2014

Firstmark Credit Union invests in the right tools to enhance, achieve, and communicate its marketing ROI.

By Timothy Kolk | Feb. 3, 2014

Luck only lasts so long. That's why every credit union needs a long-term roadmap for this crucial area of its business.

By Aaron Pugh | Aug. 23, 2013

When budgets don’t allow for traditional campaigns and expensive partnerships, credit unions can turn to in-house ingenuity to get their message out.

By Sharon Simpson | May 20, 2013

Smart Financial Credit Union’s new approach to marketing yields quadruple-digit returns.

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