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Financial Performance

ROI

VIDEO Building A Marketing Plan: From Strategy To Tactics Leadership Content

Designing and properly controlling a credit card program is only worth it if this leads to developing an action oriented and high ROI marketing plan for the business.

By Callahan & Associates

December 30, 2015

8241 Views
0
VIDEO How To Price A Loan For Portfolio Success

Kevin Heal, vice president of Callahan Financial Services, discusses how to use the U.S. Treasury yield curve to price loans.

By Kevin Heal at Callahan & Associates, Inc.

Callahan & Associates, Inc.

April 27, 2015

29020 Views
0
PARTNER PERSPECTIVE Fourth Quarter 2014 Investment Trends

Credit unions are keeping their powder dry waiting for rates to rise.

By Trust for Credit Unions Mutual Funds

Trust for Credit Unions Mutual Funds

February 23, 2015

3009 Views
0
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FEATURE Stats Or It Didn’t Happen Exclusive Content

Firstmark Credit Union invests in the right tools to enhance, achieve, and communicate its marketing ROI.

By Aaron Pugh

July 21, 2014

3599 Views
0
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FEATURE How To Succeed In Credit Cards

Luck only lasts so long. That's why every credit union needs a long-term roadmap for this crucial area of its business.

By Timothy Kolk

February 3, 2014

4577 Views
0
BLOG Go Guerrilla

When budgets don’t allow for traditional campaigns and expensive partnerships, credit unions can turn to in-house ingenuity to get their message out.

Aaron Pugh
 
By Aaron Pugh

August 23, 2013

1765 Views
0
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FEATURE A Smart New Way To Approach Old Marketing Challenges Exclusive Content

Smart Financial Credit Union’s new approach to marketing yields quadruple-digit returns.

By Sharon Simpson

May 20, 2013

4076 Views
1
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FEATURE Big Data At A Growing Credit Union Exclusive Content

How Coastal FCU learned to use data analytics to reshape its future.

By Brooke C. Stoddard

March 27, 2013

6613 Views
1
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FEATURE Turning Likes Into Loans

Follow these steps to calculate the real ROI of your social media efforts.

By Jennifer Davis

March 11, 2013

8315 Views
8
FEATURE 12 Ratios Every Marketing Manager Should Know Exclusive Content

Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

December 4, 2012

3935 Views
0
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