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Financial Performance

ROI

strategy-14
FEATURE 12 Ratios Every Marketing Manager Should Know Exclusive Content

Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

By Lydia Cole

Jan. 9, 2017

6398 Views
0
best-of-marketing
FEATURE First South Financial's Targeted Marketing Nets Big Returns Exclusive Content

The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.

By Marc Rapport

Nov. 28, 2016

2506 Views
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FEATURE Earnings By The Numbers (2Q 2016)

Total revenue for all credit unions topped $29 billion in the second half of 2016. Learn what happened with interest income, non-interest income, and ROA.

By Callahan & Associates

Nov. 21, 2016

0 Views
0
VIDEO Building A Marketing Plan: From Strategy To Tactics Leadership Content

Designing and properly controlling a credit card program is only worth it if this leads to developing an action oriented and high ROI marketing plan for the business.

By Callahan & Associates

Dec. 30, 2015

8966 Views
0
VIDEO How To Price A Loan For Portfolio Success

Kevin Heal, vice president of Callahan Financial Services, discusses how to use the U.S. Treasury yield curve to price loans.

By Kevin Heal at Callahan & Associates, Inc.

Callahan & Associates, Inc.

April 27, 2015

30928 Views
0
PARTNER PERSPECTIVE Fourth Quarter 2014 Investment Trends

Credit unions are keeping their powder dry waiting for rates to rise.

By Trust for Credit Unions Mutual Funds

Trust for Credit Unions Mutual Funds

Feb. 23, 2015

3470 Views
0
stats
FEATURE Stats Or It Didn’t Happen Exclusive Content

Firstmark Credit Union invests in the right tools to enhance, achieve, and communicate its marketing ROI.

By Aaron Pugh

July 21, 2014

3977 Views
0
roadmap
FEATURE How To Succeed In Credit Cards

Luck only lasts so long. That's why every credit union needs a long-term roadmap for this crucial area of its business.

By Timothy Kolk

Feb. 3, 2014

4919 Views
0
BLOG Go Guerrilla

When budgets don’t allow for traditional campaigns and expensive partnerships, credit unions can turn to in-house ingenuity to get their message out.

Aaron Pugh
 
By Aaron Pugh

Aug. 23, 2013

1988 Views
0
target2
FEATURE A Smart New Way To Approach Old Marketing Challenges Exclusive Content

Smart Financial Credit Union’s new approach to marketing yields quadruple-digit returns.

By Sharon Simpson

May 20, 2013

4588 Views
1
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