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Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Jan. 9, 2017
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
Nov. 28, 2016
Total revenue for all credit unions topped $29 billion in the second half of 2016. Learn what happened with interest income, non-interest income, and ROA.
Nov. 21, 2016
Designing and properly controlling a credit card program is only worth it if this leads to developing an action oriented and high ROI marketing plan for the business.
Dec. 30, 2015
Kevin Heal, vice president of Callahan Financial Services, discusses how to use the U.S. Treasury yield curve to price loans.
April 27, 2015
Credit unions are keeping their powder dry waiting for rates to rise.
Feb. 23, 2015
Firstmark Credit Union invests in the right tools to enhance, achieve, and communicate its marketing ROI.
July 21, 2014
Luck only lasts so long. That's why every credit union needs a long-term roadmap for this crucial area of its business.
Feb. 3, 2014
When budgets don’t allow for traditional campaigns and expensive partnerships, credit unions can turn to in-house ingenuity to get their message out.
Aug. 23, 2013
Smart Financial Credit Union’s new approach to marketing yields quadruple-digit returns.
May 20, 2013
The benefits are endless!
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