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FEATURE First South Financial's Targeted Marketing Nets Big Returns

The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.

By Marc Rapport

November 28, 2016

1577 Views
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FEATURE Earnings By The Numbers (2Q 2016)

Total revenue for all credit unions topped $29 billion in the second half of 2016. Learn what happened with interest income, non-interest income, and ROA.

November 21, 2016

0 Views
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VIDEO Building A Marketing Plan: From Strategy To Tactics Leadership Content

Designing and properly controlling a credit card program is only worth it if this leads to developing an action oriented and high ROI marketing plan for the business.

By Callahan & Associates

December 30, 2015

8542 Views
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VIDEO How To Price A Loan For Portfolio Success

Kevin Heal, vice president of Callahan Financial Services, discusses how to use the U.S. Treasury yield curve to price loans.

By Kevin Heal at Callahan & Associates, Inc.

Callahan & Associates, Inc.

April 27, 2015

29978 Views
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PARTNER PERSPECTIVE Fourth Quarter 2014 Investment Trends

Credit unions are keeping their powder dry waiting for rates to rise.

By Trust for Credit Unions Mutual Funds

Trust for Credit Unions Mutual Funds

February 23, 2015

3210 Views
0
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FEATURE Stats Or It Didn’t Happen Exclusive Content

Firstmark Credit Union invests in the right tools to enhance, achieve, and communicate its marketing ROI.

By Aaron Pugh

July 21, 2014

3768 Views
0
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FEATURE How To Succeed In Credit Cards

Luck only lasts so long. That's why every credit union needs a long-term roadmap for this crucial area of its business.

By Timothy Kolk

February 3, 2014

4709 Views
0
BLOG Go Guerrilla

When budgets don’t allow for traditional campaigns and expensive partnerships, credit unions can turn to in-house ingenuity to get their message out.

Aaron Pugh
 
By Aaron Pugh

August 23, 2013

1855 Views
0
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FEATURE A Smart New Way To Approach Old Marketing Challenges Exclusive Content

Smart Financial Credit Union’s new approach to marketing yields quadruple-digit returns.

By Sharon Simpson

May 20, 2013

4278 Views
1
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FEATURE Big Data At A Growing Credit Union Exclusive Content

How Coastal FCU learned to use data analytics to reshape its future.

By Brooke C. Stoddard

March 27, 2013

6858 Views
1
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