Marketing

Branding

By Meghan Sink | July 25, 2017

Brand loyalty is weak among millennial consumers, but a new take on the concept is taking shape.

By Rebecca Wessler | July 24, 2017

Five can't-miss data points featured this week on CreditUnions.com.

By Erik Payne | July 24, 2017

Listerhill’s 2016 branding campaign introduced a new mission, vision, and values that underscore the credit union’s community impact.

By Marc Rapport | July 17, 2017

The Twin Cities financial cooperative used social media to entice members to call out good causes and made a lot of positive impressions in the process.

By PSCU | July 10, 2017

Connecting members to the credit union story makes them part of it, building brand and loyalty.

By Erik Payne | April 24, 2017

Linn Area Credit Union kept it real even when employees donned costumes for the cooperative’s sponsorship of a local comic book convention.

By Sharon Simpson | March 20, 2017

When it comes to providing for members, Boston Firefighters Credit Union looks beyond the traditional safety and soundness issues covered by CAMEL scores and regulator examinations.

By Liz Furman | Aug. 15, 2016

As strategic planning season rolls in, consider what metrics will showcase the credit union to members, the board, and the community.

By Marc Rapport | Aug. 1, 2016

White-labeled app offers combine local and national coupons, drawing business right out of the gate at Frankenmuth and MidUSA credit unions.

By Stephanie Clark | Aug. 1, 2016

Strategies to help credit unions increase their social media presence.

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