Marketing

Community Charter

By Marc Rapport | May 23, 2016

This Minnesota credit union mixes marketing and message to revive relationships.

By Gabriel Meyr | Feb. 15, 2016

Credit unions with closed charters, community charters, or a little of both have fundamentally different DNA. These three articles illustrate how they succeed in different ways.

By Marc Rapport | Feb. 8, 2016

A big Indiana credit union offers high rates to savers while a small Virginia credit union charges ahead with a community charter.

By Callahan & Associates, Inc. | Feb. 13, 2015

Callahan & Associates chairman Chip Filson and analyst Sam Taft discuss merger pitfalls and alternative organizational designs.

By Aaron Pugh | Dec. 15, 2014

Three tips from Lake State on how to enter a new market.

By Andrew Bolton | Feb. 11, 2013

National performance averages demonstrate the unique merits of both SEG and community charter strategies.

By Rhonda Cooke | Feb. 11, 2013

Rhonda and Kelly Cooke advocate that Sam present the board with options for their field of membership, use of equity, and the credit union’s brand.

By Randy Karnes | Feb. 11, 2013

Randy Karnes implores the Board to look values that have driven the credit union to this point and to opportunities that the new structure provides.

By Chip Filson | Feb. 11, 2013

As the leadership team recovers from the initial shock of losing their core sponsor, Chip Filson sees future options as a source of excitement and a time to rekindle the team’s passion.

By Brooke C. Stoddard | Feb. 11, 2013

To help all credit unions that have faced losing a sponsor, 5 consultants respond to the challenge faced by Circle-W Credit Union in this theoretical case study.

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