Marketing

Email Marketing

By Marc Rapport | Nov. 28, 2016

The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.

By Callahan & Associates, Inc. | Sept. 29, 2016

Callahan & Associates and Betsy Pruitt, online marketing manager at Redstone Credit Union, discuss how the cooperative's small marketing staff used email analytics and automation to help sell thousands of new checking accounts.

By Rebecca Wessler | July 11, 2016

This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.

By Marc Rapport | July 11, 2016

How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.

By Aaron Pugh | March 28, 2016

First Tech Federal Credit Union offers tips to ensure the right messages reach the right members at the right times.

By Marc Rapport | Feb. 8, 2016

First Financial revamps its tell-a-friend program to Keep It Simple (and Successful).

By Aaron Pugh | June 11, 2015

Fiserv’s presentation at The Financial Brand Forum provides a shotgun blast of imitation-worthy ideas.

By Rebecca Wessler | June 8, 2015

Mobile teams, Big Data, digital messaging, video programs, and more ... this week on CreditUnions.com.

By Aaron Pugh | July 21, 2014

Firstmark Credit Union invests in the right tools to enhance, achieve, and communicate its marketing ROI.

By Rebecca McClay | Oct. 29, 2012

Marketing departments can increase response rates, decrease unsubscriber rates, and accelerate purchase cycles by perfecting member segmentation.

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