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The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
November 28, 2016
Callahan & Associates and Betsy Pruitt, online marketing manager at Redstone Credit Union, discuss how the cooperative's small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
September 29, 2016
This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.
July 11, 2016
How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
First Tech Federal Credit Union offers tips to ensure the right messages reach the right members at the right times.
March 28, 2016
First Financial revamps its tell-a-friend program to Keep It Simple (and Successful).
February 8, 2016
Fiserv’s presentation at The Financial Brand Forum provides a shotgun blast of imitation-worthy ideas.
June 11, 2015
Mobile teams, Big Data, digital messaging, video programs, and more ... this week on CreditUnions.com.
June 8, 2015
Firstmark Credit Union invests in the right tools to enhance, achieve, and communicate its marketing ROI.
July 21, 2014
Marketing departments can increase response rates, decrease unsubscriber rates, and accelerate purchase cycles by perfecting member segmentation.
October 29, 2012
The benefits are endless!
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