Marketing

Email Marketing

By Rebecca McClay | Oct. 29, 2012

Marketing departments can increase response rates, decrease unsubscriber rates, and accelerate purchase cycles by perfecting member segmentation.

By Aaron Pugh | Aug. 1, 2012

Don’t just store payment data to comply with regulations, use it to drive informed, successful growth in other areas.

By Rebecca McClay | Nov. 22, 2011

Help your members combat the evolving forms of email fraud by offering them prevention tips.

By DigitalMailer, Inc. | Oct. 17, 2011

Credit unions can improve your virtual communication strategy in these four key areas.

By Rebecca McClay | Oct. 1, 2011

Virginia Credit Union uses mini musicals to get members talking.

By Rebecca McClay | Oct. 1, 2011

Sooper Credit Union creates an intimate member rapport through personalized URLs.

By Callahan & Associates | Oct. 1, 2011

A new model for credit union call centers bridges a gap for small to medium sized credit unions by maximizing a feature that differentiates them from banks.

By Callahan & Associates | Oct. 1, 2011

Teller pods are an innovative answer to creating a memorable in-branch experience. Avoid these common pitfalls to optimize the benefits without increasing costs.

By Aaron Pugh | Sept. 14, 2011

Daily correspondence is a necessity. But failure to manage it properly can snuff out productivity.

By Aaron Pugh | July 1, 2011

It takes all three to effectively market to members and build lasting brand value.

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