Marketing

Email Marketing

Feature
The Paper Caper

By Aaron Pugh | Dec. 23, 2010

Convert paper statement diehards to eStatements without breaking budget.

By Ron Daly | June 7, 2010

Credit unions are getting better at driving traffic to ever-improving websites. Take these best practices into consideration when developing your next email campaign.

By Ongoing Operations | May 26, 2010

How do credit unions keep up with increasing technology demands and still manage costs effectively?

By DigitalMailer, Inc. | April 19, 2010

With a Regulation E Overdraft Rules deadline just around the corner, credit unions are facing another compliance challenge for their overdraft services.

By Leigh Anne Terry | March 8, 2010

Just a few short years ago, the buzz was all about "going green." Then the bottom fell out of the economy, and everyone's focus shifted to "saving green."

By DigitalMailer, Inc. | Sept. 14, 2009

Budget season is upon us, ROA numbers are tighter than ever and credit unions continue to look for ways to save $$$. A new digital communication tool is overcoming member inertia, growing business and has saved four credit unions over $22,000 per year in less than a week. Read how...

By Dane Coalson | Aug. 31, 2009

International Airline Employees Federal Credit Union has never operated a teller line, yet grew its loan portfolio 24% and share balances 18% over the past 12 months. With help, this $29M institution has transformed itself into a virtual credit union.

By Callahan & Associates | July 1, 2009

Educators provides mobile access to members through a downloadable application called Mobile Finance Manager.

By Callahan & Associates | July 1, 2009

Estatements and email marketing are becoming critical marketing and information channels, as credit unions strive to gain efficiencies without decreasing member service.

The Credit Union world sometimes seems split on the benefits of onboarding. Only about 40% of credit unions actually execute an onboarding strategy. So, what is onboarding and what are the key benefits?

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