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FEATURE Laying the Groundwork for a Web 2.0 Strategy

Before setting up a Facebook account, MySpace account, and a blog, it doesn't hurt to revisit the basics of Web 2.0 and understand the why's underpinning the evolution of new internet strategies.

By Elliott Kashner

March 23, 2009

7774 Views
3
PARTNER PERSPECTIVE Need a Sure Bet in Today's Economy? Step Up Marketing.

In these difficult times, few things are guaranteed. Headlines announcing company layoffs, budget shortfalls and shaky consumer confidence attest to the continuing recession - the deepest in 70 years. So what can you count on? Gearing up marketing during a downturn, pays off...

By DigitalMailer, Inc.

DigitalMailer, Inc.

March 9, 2009

6715 Views
0
FEATURE Enhanced Money Management: How to Assist with Members' New Year Goals

As this year starts on a wave of economic uncertainty, it is clear that members are looking to their credit union for guidance and assistance.

By Denise Senecal

Jan. 5, 2009

4291 Views
1
FEATURE Creating Value through Expanded Convenience

Online members are accessing the credit union services through multiple touchpoints, with heavy use of online banking (multiple times per week) and monthly use of the credit union branch. In terms of their preferences, however, members are divided between those who prefer to avoid the branch and those who select channels based on convenience.

By Denise Senecal

Nov. 24, 2008

3974 Views
0
FEATURE 10 Steps to Encourage Bill Pay Usage

How can you increase bill pay usage at your credit union? This article details 10 action items to help members and credit unions with this technology.

By Denise Senecal

Oct. 20, 2008

6593 Views
0
PARTNER PERSPECTIVE Do You Want Fries With That?

That question is one of the most famous examples of up-selling in American history. Today, credit union executives and marketing teams are striving to create the same up-sell message that will increase their service-per-member ratios. The fact of the matter is, credit unions are not really that good at up-selling when they are not face-to-face with the member. Until now...

By DigitalMailer, Inc.

DigitalMailer, Inc.

Oct. 20, 2008

7355 Views
2
FEATURE VIDEO: Bank Mergers Mean Closed Doors and Open Opportunities

Hear Chip Filson talk about how credit unions can make the most of these troubled economic times.

By Chip Filson

Oct. 13, 2008

2745 Views
0
FEATURE Ramping Up Your Bill Pay Marketing: Leveraging Current Consumer Trends

Current trends offer insight and ideas for targeted messages to promote credit union bill pay.

By Denise Senecal

Oct. 6, 2008

5410 Views
0
FEATURE Communicating with Members in a Time of Stress and Need

In these days of tense economic times and natural disasters, communicating with your members has never been more vitally important.

By Ryan Sherwin

Oct. 6, 2008

3182 Views
0
PARTNER PERSPECTIVE D-I-Y CUs are quickly realizing, being Blacklisted is a Bad Thing!

You’ve planned carefully, done the research. You’ve crafted creative copy guaranteed to make an impact. Even scrubbed your email list to ensure its accuracy. Hit the send button and then it happens…

By DigitalMailer, Inc.

DigitalMailer, Inc.

Aug. 25, 2008

7630 Views
0
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