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Before setting up a Facebook account, MySpace account, and a blog, it doesn't hurt to revisit the basics of Web 2.0 and understand the why's underpinning the evolution of new internet strategies.
March 23, 2009
In these difficult times, few things are guaranteed. Headlines announcing company layoffs, budget shortfalls and shaky consumer confidence attest to the continuing recession - the deepest in 70 years. So what can you count on? Gearing up marketing during a downturn, pays off...
March 9, 2009
As this year starts on a wave of economic uncertainty, it is clear that members are looking to their credit union for guidance and assistance.
Jan. 5, 2009
Online members are accessing the credit union services through multiple touchpoints, with heavy use of online banking (multiple times per week) and monthly use of the credit union branch. In terms of their preferences, however, members are divided between those who prefer to avoid the branch and those who select channels based on convenience.
Nov. 24, 2008
How can you increase bill pay usage at your credit union? This article details 10 action items to help members and credit unions with this technology.
Oct. 20, 2008
That question is one of the most famous examples of up-selling in American history. Today, credit union executives and marketing teams are striving to create the same up-sell message that will increase their service-per-member ratios. The fact of the matter is, credit unions are not really that good at up-selling when they are not face-to-face with the member. Until now...
Hear Chip Filson talk about how credit unions can make the most of these troubled economic times.
Oct. 13, 2008
Current trends offer insight and ideas for targeted messages to promote credit union bill pay.
Oct. 6, 2008
In these days of tense economic times and natural disasters, communicating with your members has never been more vitally important.
You’ve planned carefully, done the research. You’ve crafted creative copy guaranteed to make an impact. Even scrubbed your email list to ensure its accuracy. Hit the send button and then it happens…
Aug. 25, 2008
The benefits are endless!
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