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Mobile banking adoption by credit unions continues to trend upward, with the majority of credit unions surveyed in Callahan’s 2008 Technology Guide planning to invest in mobile banking technology over the next two years.
Aug. 4, 2008
By using personalized emails with an interest rate special, Northwest FCU attracted more than $1 billion in new loans.
July 1, 2008
It's hard to imagine a credit union today that doesn't deploy some level of personalized messaging in their branches and call centers. Yet surprisingly very few credit unions extend this same level of attention to their website and email communications.
Emails that are triggered by in-market activities of the recipients are more effective than scheduled email campaigns.
In this age of spam and phishing, many credit unions have taken a conservative attitude towards email. But a recent Internet Strategy Consortium survey found that ninety percent of members would like email from their credit union once a month or more often.
May 5, 2008
What? Step up marketing efforts when the economy is tanking? It may be the best time.
April 7, 2008
Members want e-alerts and e-statements. While they might save you money, the online delivery channel is much more than an efficiency service.
March 3, 2008
Not simply a tool to cut costs, eStatements offer multiple features to market and cross-sell many different opportunities directly to members.
Oct. 29, 2007
Email is a dying breed….or is it? By targeting in-market consumers you can assure yourself of not damaging your brand image
Sept. 10, 2007
In order to combat “banner blindness,” be most effective, and produce positive results, today’s banner ads take a little extra work and creativity.
Sept. 3, 2007
The benefits are endless!
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