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Email Marketing

FEATURE Credit Union Mobile Banking Projected to Rise

Mobile banking adoption by credit unions continues to trend upward, with the majority of credit unions surveyed in Callahan’s 2008 Technology Guide planning to invest in mobile banking technology over the next two years.

By Denise Senecal

Aug. 4, 2008

10606 Views
1
FEATURE How Northwest FCU Attracted $1.4M in New Loans Using Personalized Email Exclusive Content

By using personalized emails with an interest rate special, Northwest FCU attracted more than $1 billion in new loans.

By Callahan & Associates

July 1, 2008

925 Views
0
FEATURE 3 Ways to Grow Wallet Share through Personalization  Exclusive Content

It's hard to imagine a credit union today that doesn't deploy some level of personalized messaging in their branches and call centers. Yet surprisingly very few credit unions extend this same level of attention to their website and email communications.

By Callahan & Associates

July 1, 2008

852 Views
0
FEATURE Deepen Relationships with Members Without Really Trying: A Photo Album Exclusive Content

Emails that are triggered by in-market activities of the recipients are more effective than scheduled email campaigns.

By Callahan & Associates

July 1, 2008

873 Views
0
FEATURE Nine-in-ten Members Want Email From Their Credit Union

In this age of spam and phishing, many credit unions have taken a conservative attitude towards email. But a recent Internet Strategy Consortium survey found that ninety percent of members would like email from their credit union once a month or more often.

By Denise Senecal

May 5, 2008

5818 Views
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PARTNER PERSPECTIVE Is the “R” word at hand? Time to boost marketing

What? Step up marketing efforts when the economy is tanking? It may be the best time.

By DigitalMailer, Inc.

DigitalMailer, Inc.

April 7, 2008

8880 Views
1
FEATURE eChannel: Efficiency vs. Enrichment

Members want e-alerts and e-statements. While they might save you money, the online delivery channel is much more than an efficiency service.

By Sara Gaab

March 3, 2008

4612 Views
0
PARTNER PERSPECTIVE Marketing Using Known Data

Not simply a tool to cut costs, eStatements offer multiple features to market and cross-sell many different opportunities directly to members.

By DigitalMailer, Inc.

DigitalMailer, Inc.

Oct. 29, 2007

6370 Views
1
FEATURE How Email Can Kill Your Brand Image, and How You Can Save It

Email is a dying breed….or is it? By targeting in-market consumers you can assure yourself of not damaging your brand image

By Ryan Sherwin

Sept. 10, 2007

3456 Views
1
PARTNER PERSPECTIVE Web Site Advertising: Banner Buzz or Banner Blindness?

In order to combat “banner blindness,” be most effective, and produce positive results, today’s banner ads take a little extra work and creativity.

By DigitalMailer, Inc.

DigitalMailer, Inc.

Sept. 3, 2007

9445 Views
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