Advertisement

CreditUnions.com

Remember Me
Register | Forgot Password?

Marketing

Email Marketing

best-of-marketing
FEATURE First South Financial's Targeted Marketing Nets Big Returns Exclusive Content

The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.

By Marc Rapport

Nov. 28, 2016

2491 Views
3
VIDEO 4 Emails To Make Your Next Marketing Campaign A Smash Leadership Content

Callahan & Associates and Betsy Pruitt, online marketing manager at Redstone Credit Union, discuss how the cooperative's small marketing staff used email analytics and automation to help sell thousands of new checking accounts.

By Callahan & Associates, Inc.

Callahan & Associates, Inc.

Sept. 29, 2016

1675 Views
0
BLOG 87.9% Of U.S. Adults Do Not Use Mobile Banking. Do Your Members?

This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.

Rebecca Wessler
 
By Rebecca Wessler

July 11, 2016

1983 Views
4
Marketing
FEATURE 4 Emails Pave The Path To Marketing Success Exclusive Content

How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.

By Marc Rapport

July 11, 2016

3263 Views
1
email-world
FEATURE Win The War Of The Inbox. Here’s How. Exclusive Content

First Tech Federal Credit Union offers tips to ensure the right messages reach the right members at the right times.

By Aaron Pugh

March 28, 2016

9124 Views
0
Referrals
FEATURE Referred With A K.I.S.S. Exclusive Content

First Financial revamps its tell-a-friend program to Keep It Simple (and Successful).

By Marc Rapport

Feb. 8, 2016

2897 Views
0
BLOG 7 Digital Marketing Ideas In 100 Seconds Or Less*

Fiserv’s presentation at The Financial Brand Forum provides a shotgun blast of imitation-worthy ideas.

Aaron Pugh
 
By Aaron Pugh

June 11, 2015

2461 Views
1
BLOG Marketing + Technology = Love At First Byte

Mobile teams, Big Data, digital messaging, video programs, and more ... this week on CreditUnions.com.

Rebecca Wessler
 
By Rebecca Wessler

June 8, 2015

2387 Views
0
stats
FEATURE Stats Or It Didn’t Happen Exclusive Content

Firstmark Credit Union invests in the right tools to enhance, achieve, and communicate its marketing ROI.

By Aaron Pugh

July 21, 2014

3968 Views
0
member-segmentation
FEATURE Learn The Fine Art Of Member Segmentation

Marketing departments can increase response rates, decrease unsubscriber rates, and accelerate purchase cycles by perfecting member segmentation.

By Rebecca McClay

Oct. 29, 2012

5709 Views
0
Advertisement

Subscribe to our Exclusive Content Today

The benefits are endless!

Learn More
FEATURE Bill Pay Data Offers Bonus Return For Credit Unions Exclusive Content

Don’t just store payment data to comply with regulations, use it to drive informed, successful growth in other areas.

By Aaron Pugh

Aug. 1, 2012

3087 Views
0
BLOG Email Fraud's Latest Design

Help your members combat the evolving forms of email fraud by offering them prevention tips.

Rebecca McClay
 
By Rebecca McClay

Nov. 22, 2011

4076 Views
2
PARTNER PERSPECTIVE Closing Communication Distance Generates Growth

Credit unions can improve your virtual communication strategy in these four key areas.

By DigitalMailer, Inc.

DigitalMailer, Inc.

Oct. 17, 2011

5966 Views
0
FEATURE Pop Culture Connection Exclusive Content

Virginia Credit Union uses mini musicals to get members talking.

By Rebecca McClay

Oct. 1, 2011

1990 Views
0
FEATURE A Personal Touch  Exclusive Content

Sooper Credit Union creates an intimate member rapport through personalized URLs.

By Rebecca McClay

Oct. 1, 2011

2007 Views
0
FEATURE Cooperative Values Meet Call Center Operations  Exclusive Content

A new model for credit union call centers bridges a gap for small to medium sized credit unions by maximizing a feature that differentiates them from banks.

By Callahan & Associates

Oct. 1, 2011

1542 Views
0
FEATURE Banking Without Walls  Exclusive Content

Teller pods are an innovative answer to creating a memorable in-branch experience. Avoid these common pitfalls to optimize the benefits without increasing costs.

By Callahan & Associates

Oct. 1, 2011

1980 Views
0
BLOG The Mail Stops For No One

Daily correspondence is a necessity. But failure to manage it properly can snuff out productivity.

Aaron Pugh
 
By Aaron Pugh

Sept. 14, 2011

2663 Views
0
FEATURE Thoughts, Words, Actions Exclusive Content

It takes all three to effectively market to members and build lasting brand value.

By Aaron Pugh

July 1, 2011

2111 Views
0
FEATURE Paperless Correspondence Exclusive Content

A revolutionary way to build member loyalty and satisfaction.

By Callahan & Associates

April 1, 2011

1278 Views
0
FEATURE The Paper Caper

Convert paper statement diehards to eStatements without breaking budget.

By Aaron Pugh

Dec. 23, 2010

4976 Views
1
FEATURE Score Big on Your Website Traffic. Step Up Your Email Game.

Credit unions are getting better at driving traffic to ever-improving websites. Take these best practices into consideration when developing your next email campaign.

By Ron Daly

June 7, 2010

3784 Views
0
FEATURE Getting Smart about Technology Costs: Potential Savings in the Cloud

How do credit unions keep up with increasing technology demands and still manage costs effectively?

By Ongoing Operations

May 26, 2010

1289 Views
0
PARTNER PERSPECTIVE CUs Tackle Reg. E Compliance with an Old Friend

With a Regulation E Overdraft Rules deadline just around the corner, credit unions are facing another compliance challenge for their overdraft services.

By DigitalMailer, Inc.

DigitalMailer, Inc.

April 19, 2010

9248 Views
1
FEATURE Five Ideas Your Credit Union Can Take To The Bank

Just a few short years ago, the buzz was all about "going green." Then the bottom fell out of the economy, and everyone's focus shifted to "saving green."

By Leigh Anne Terry

March 8, 2010

8417 Views
2
PARTNER PERSPECTIVE What if One Click Could Save Your Credit Union $22,000 a Year?

Budget season is upon us, ROA numbers are tighter than ever and credit unions continue to look for ways to save $$$. A new digital communication tool is overcoming member inertia, growing business and has saved four credit unions over $22,000 per year in less than a week. Read how...

By DigitalMailer, Inc.

DigitalMailer, Inc.

Sept. 14, 2009

8242 Views
1
FEATURE Becoming a Virtual Credit Union

International Airline Employees Federal Credit Union has never operated a teller line, yet grew its loan portfolio 24% and share balances 18% over the past 12 months. With help, this $29M institution has transformed itself into a virtual credit union.

By Dane Coalson

Aug. 31, 2009

7964 Views
0
FEATURE Using a Downloadable Application to Expand Capabilities Offered Exclusive Content

Educators provides mobile access to members through a downloadable application called Mobile Finance Manager.

By Callahan & Associates

July 1, 2009

1022 Views
0
FEATURE Leveraging the Efficiencies of Electronic Communications Exclusive Content

Estatements and email marketing are becoming critical marketing and information channels, as credit unions strive to gain efficiencies without decreasing member service.

By Callahan & Associates

July 1, 2009

922 Views
0
PARTNER PERSPECTIVE The 3 Primary Benefits of Onboarding Outreach to New Members

The Credit Union world sometimes seems split on the benefits of onboarding. Only about 40% of credit unions actually execute an onboarding strategy. So, what is onboarding and what are the key benefits?

By MARQUIS

MARQUIS

May 11, 2009

11677 Views
0
FEATURE Laying the Groundwork for a Web 2.0 Strategy

Before setting up a Facebook account, MySpace account, and a blog, it doesn't hurt to revisit the basics of Web 2.0 and understand the why's underpinning the evolution of new internet strategies.

By Elliott Kashner

March 23, 2009

7774 Views
3
PARTNER PERSPECTIVE Need a Sure Bet in Today's Economy? Step Up Marketing.

In these difficult times, few things are guaranteed. Headlines announcing company layoffs, budget shortfalls and shaky consumer confidence attest to the continuing recession - the deepest in 70 years. So what can you count on? Gearing up marketing during a downturn, pays off...

By DigitalMailer, Inc.

DigitalMailer, Inc.

March 9, 2009

6715 Views
0
FEATURE Enhanced Money Management: How to Assist with Members' New Year Goals

As this year starts on a wave of economic uncertainty, it is clear that members are looking to their credit union for guidance and assistance.

By Denise Senecal

Jan. 5, 2009

4291 Views
1
FEATURE Creating Value through Expanded Convenience

Online members are accessing the credit union services through multiple touchpoints, with heavy use of online banking (multiple times per week) and monthly use of the credit union branch. In terms of their preferences, however, members are divided between those who prefer to avoid the branch and those who select channels based on convenience.

By Denise Senecal

Nov. 24, 2008

3974 Views
0
FEATURE 10 Steps to Encourage Bill Pay Usage

How can you increase bill pay usage at your credit union? This article details 10 action items to help members and credit unions with this technology.

By Denise Senecal

Oct. 20, 2008

6593 Views
0
PARTNER PERSPECTIVE Do You Want Fries With That?

That question is one of the most famous examples of up-selling in American history. Today, credit union executives and marketing teams are striving to create the same up-sell message that will increase their service-per-member ratios. The fact of the matter is, credit unions are not really that good at up-selling when they are not face-to-face with the member. Until now...

By DigitalMailer, Inc.

DigitalMailer, Inc.

Oct. 20, 2008

7355 Views
2
FEATURE VIDEO: Bank Mergers Mean Closed Doors and Open Opportunities

Hear Chip Filson talk about how credit unions can make the most of these troubled economic times.

By Chip Filson

Oct. 13, 2008

2745 Views
0
FEATURE Ramping Up Your Bill Pay Marketing: Leveraging Current Consumer Trends

Current trends offer insight and ideas for targeted messages to promote credit union bill pay.

By Denise Senecal

Oct. 6, 2008

5410 Views
0
FEATURE Communicating with Members in a Time of Stress and Need

In these days of tense economic times and natural disasters, communicating with your members has never been more vitally important.

By Ryan Sherwin

Oct. 6, 2008

3182 Views
0
PARTNER PERSPECTIVE D-I-Y CUs are quickly realizing, being Blacklisted is a Bad Thing!

You’ve planned carefully, done the research. You’ve crafted creative copy guaranteed to make an impact. Even scrubbed your email list to ensure its accuracy. Hit the send button and then it happens…

By DigitalMailer, Inc.

DigitalMailer, Inc.

Aug. 25, 2008

7630 Views
0
FEATURE Credit Union Mobile Banking Projected to Rise

Mobile banking adoption by credit unions continues to trend upward, with the majority of credit unions surveyed in Callahan’s 2008 Technology Guide planning to invest in mobile banking technology over the next two years.

By Denise Senecal

Aug. 4, 2008

10599 Views
1
FEATURE How Northwest FCU Attracted $1.4M in New Loans Using Personalized Email Exclusive Content

By using personalized emails with an interest rate special, Northwest FCU attracted more than $1 billion in new loans.

By Callahan & Associates

July 1, 2008

919 Views
0
FEATURE 3 Ways to Grow Wallet Share through Personalization  Exclusive Content

It's hard to imagine a credit union today that doesn't deploy some level of personalized messaging in their branches and call centers. Yet surprisingly very few credit unions extend this same level of attention to their website and email communications.

By Callahan & Associates

July 1, 2008

846 Views
0
FEATURE Deepen Relationships with Members Without Really Trying: A Photo Album Exclusive Content

Emails that are triggered by in-market activities of the recipients are more effective than scheduled email campaigns.

By Callahan & Associates

July 1, 2008

871 Views
0
FEATURE Nine-in-ten Members Want Email From Their Credit Union

In this age of spam and phishing, many credit unions have taken a conservative attitude towards email. But a recent Internet Strategy Consortium survey found that ninety percent of members would like email from their credit union once a month or more often.

By Denise Senecal

May 5, 2008

5813 Views
8
PARTNER PERSPECTIVE Is the “R” word at hand? Time to boost marketing

What? Step up marketing efforts when the economy is tanking? It may be the best time.

By DigitalMailer, Inc.

DigitalMailer, Inc.

April 7, 2008

8872 Views
1
FEATURE eChannel: Efficiency vs. Enrichment

Members want e-alerts and e-statements. While they might save you money, the online delivery channel is much more than an efficiency service.

By Sara Gaab

March 3, 2008

4610 Views
0
PARTNER PERSPECTIVE Marketing Using Known Data

Not simply a tool to cut costs, eStatements offer multiple features to market and cross-sell many different opportunities directly to members.

By DigitalMailer, Inc.

DigitalMailer, Inc.

Oct. 29, 2007

6366 Views
1
FEATURE How Email Can Kill Your Brand Image, and How You Can Save It

Email is a dying breed….or is it? By targeting in-market consumers you can assure yourself of not damaging your brand image

By Ryan Sherwin

Sept. 10, 2007

3454 Views
1
PARTNER PERSPECTIVE Web Site Advertising: Banner Buzz or Banner Blindness?

In order to combat “banner blindness,” be most effective, and produce positive results, today’s banner ads take a little extra work and creativity.

By DigitalMailer, Inc.

DigitalMailer, Inc.

Sept. 3, 2007

9438 Views
11
PARTNER PERSPECTIVE What’s Good for Fighting SPAM is Bad for You

Outbound spam filters can make sure your legitimate e-mail communications do not wind up as collateral damage.

By DigitalMailer, Inc.

DigitalMailer, Inc.

May 7, 2007

5894 Views
2
FEATURE Online Members: Why you Should Court Not Propose

Many credit unions websites assume that the member sales cycle is: interest then sale. This is similar to having a 1st date then marriage. There is a better way to approach online members.

By Jon Jeffreys

Feb. 19, 2007

3173 Views
1
PARTNER PERSPECTIVE Four Simple Ways to Fuel Your Cross-Selling Capabilities

The best way to boost sales quickly is to focus on your existing customers – and it might be easier than think!

By fiVISION

fiVISION

Oct. 2, 2006

7444 Views
1
PARTNER PERSPECTIVE Reducing Costs Through Back Office Account Acquisition Automation

Back-office technology can reduce processing costs, improve time to market efficiencies, and meet member expectations.

Sept. 25, 2006

4133 Views
0
FEATURE Implications of Certified E-mail for Credit Unions

New technological developments aimed at minimizing fraud could potentially increase costs for e-mail and make it even more critical to follow best practices to ensure e-mail is delivered

By Scott Trubisz

March 13, 2006

3165 Views
0
FEATURE Survey Shows that Members Prefer E-mail

Perception is not reality when it comes to communicating with members via e-mail. While phishing fears abound, survey results indicate that members still desire e-mail.

By Scott Trubisz

Feb. 27, 2006

4038 Views
0
FEATURE Marketing ROI Case Study: Altura Credit Union

In an environment of tight budgets, Altura Credit Union's marketing team delivers results and justifies its 2 million dollar annual budget.

By Molly Francis

Feb. 6, 2006

5778 Views
1
FEATURE Member Expectations for E-mail Communications Are Rising

Members have high expectations for receiving responses to their e-mail, but are credit unions meeting their needs?

By Denise Senecal

Nov. 14, 2005

2907 Views
1
FEATURE Recent Events Offer More Reasons to Focus on Electronic Delivery Methods

Recent events provide an even greater incentive for credit unions to focus on electronic delivery methods.

By Denise Senecal

Oct. 10, 2005

2746 Views
0
FEATURE Are You Reaching the e-Member

To reach e-Members, you need to target them where they live: online, in their e-mail inbox.

By Joan Gurr

Oct. 3, 2005

2844 Views
0
PARTNER PERSPECTIVE For Member Communication, Be Alert to the Right e-LERTS Service

What's the best way to communicate with your members? If your answer is “it depends on the member,” you're probably right. But for growing numbers of credit union members everywhere, communication by email is quickly becoming the method of choice.

By DigitalMailer, Inc.

DigitalMailer, Inc.

Sept. 5, 2005

4724 Views
3
PARTNER PERSPECTIVE Avoiding Costly Member Service Mistakes

Credit unions have a core mission to provide members with great service. Here are a few ideas for improving your member interactions.

By APPRO Systems, Inc.

APPRO Systems, Inc.

Aug. 29, 2005

3058 Views
0
PARTNER PERSPECTIVE Are Your Members Wanting E-mail Communications?

E-mail has become as common to consumers as a telephone. Despite inherent challenges the public has become obsessed with reading their e-mail.

Aug. 22, 2005

2914 Views
0
PARTNER PERSPECTIVE Email Alerts: Sweet Add-on or Naughty Temptation?

The temptation is tough to resist. Some credit union marketers have begun treating their members’ email addresses as a giant candy jar. You know the feeling: Maybe you don’t really like jellybeans, but they’re so easy to grab for a quick snack … and just a few won’t hurt, right?

By DigitalMailer, Inc.

DigitalMailer, Inc.

Aug. 1, 2005

6147 Views
0
PARTNER PERSPECTIVE To Increase Technology Adoption - Why Not Lead Them?

For years the tendency has been to try to push members in the technology channel where we want them. As adoption rates start to plateau and we try to think of ways to get more members using online technology, why not lead them?

By DigitalMailer, Inc.

DigitalMailer, Inc.

July 4, 2005

6785 Views
0
PARTNER PERSPECTIVE E-mail in Your Call Center: Convenience or Disappointment to Members?

As credit unions strive to achieve excellence in member service, call centers become the hub of member communications and the latest focus for generating revenue.

By APPRO Systems, Inc.

APPRO Systems, Inc.

June 27, 2005

2832 Views
2
PARTNER PERSPECTIVE Effective Member Service Via e-mail

Nearly every credit union provides an e-mail address for member inquiries, but few handle e-mail communications with the same attentiveness given to voice communications.

By APPRO Systems, Inc.

APPRO Systems, Inc.

April 25, 2005

2688 Views
0
PARTNER PERSPECTIVE Best Practices for Member Service Centers

Member service represents the front line of your organization, and a member’s experience is often measured by the way inquiries are handled by the contact center.

By Apropos Technology

Apropos Technology

Feb. 28, 2005

3240 Views
1
PARTNER PERSPECTIVE It’s Time to Leap (a.ka. e-Marketing 2005)

It’s now 2005 and credit unions have been collecting member e-mail addresses for years. The imminent postage increase is going to make marketing the old way even more costly. Credit unions have become an invited guest and trusted friend in their members’ inbox, built the online relationship…it’s now time to take the e-marketing leap!

By DigitalMailer, Inc.

DigitalMailer, Inc.

Jan. 3, 2005

4315 Views
0
FEATURE Spam Wars: A Cooperative Approach to Enhanced Communication in our Industry

Sick of receiving junk email but worried that your spam filter might stop messages you do want to receive? What if you could set up a comprehensive list of organizations in the credit union community that you wanted to receive e-mail from, without manually choosing who those people were? Sound too good to be true? It’s not really. Callahan’s is currently working on developing a profile of the industry’s “legitimate” email addresses—a credit union industry whitelist—so we can all benefit from the best use of our spam filters.

By Scott Patterson

Feb. 16, 2004

2641 Views
2
FEATURE Using Contests to Increase Member E-mail Sign-ups: A Case Study of SELCO Credit

Two years ago, when SELCO ($516M OR) decided to increase their efforts to communicate with members using email, they discovered that they only had about 200 email member addresses, gathered mostly through their branches. Now their email list has grown exponentially to more than 10,000 names, primarily due to various contests and promotions that they’ve used to convince more members to sign up.

By Denise Senecal

Jan. 5, 2004

3416 Views
4
FEATURE Consortium Survey Highlights Hidden Opportunity of Using E-mail to Communicate with Members

What are members concerned about?
Member comments from the survey give clear direction in terms of what they want from their credit union. Most of all, they want the e-mail to be relevant – either related to their account or to services that they have expressed interest in. Many spoke of wanting the ability to select their preferred topics. And clearly members are not aware of legal restrictions surrounding the use of member e-mail addresses.

By Denise Senecal

Dec. 15, 2003

2599 Views
6
FEATURE Do Your Online Members Have Enough Information About Your Bill Pay Service?

The key to increasing bill pay penetration may be as straightforward as better informing members about the features and benefits of using this service. In a recent online survey through Callahan's Survey Consortium, more than half of the 15,506 non-users surveyed said they are unfamiliar with the features and benefits of the bill pay service even though nearly all are online banking users. Only 16 percent of non-users report being very familiar or somewhat familiar with bill pay.

By Denise Senecal

Sept. 15, 2003

3569 Views
1
73 Results
Platinum Suppliers   |   Get Listed
Copyright © 2017 Callahan & Associates, Inc. All rights reserved. Website design and website development by Americaneagle.com