Marketing

Market Share

By Ian Melhorn | March 6, 2017

The strong lending growth posted by U.S. credit unions in fourth quarter 2016 is an apt wrap-up for a successful year.

By Lydia Cole | Jan. 9, 2017

Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

By Liz Furman | Jan. 7, 2017

Credit unions have ramped up marketing efforts and are reaping the benefits.

By Michelle Parker | Dec. 19, 2016

A surge in deposits helps prepare the books for interest rate increases.

By Liz Furman | Dec. 12, 2016

Use these metrics to better understand what third quarter auto data means to a credit union’s loan portfolio.

By Michelle Parker | Nov. 15, 2016

The latest HMDA data is here. Check out trends in the mortgage industry, including state leaders.

By Liz Furman | Nov. 14, 2016

Callahan & Associates surveyed 333 credit unions to learn about automated decisioning practices in the consumer lending portfolio. Read about the results in this interactive article.

By Michelle Parker | Nov. 7, 2016

What does new Home Mortgage Disclosure Act data say about credit union performance?

By Victoria Taylor | Oct. 17, 2016

A closer look at Home Mortgage Disclosure Act (HMDA) data shows credit unions hold steady and bank market share declines.

By Callahan & Associates, Inc. | Oct. 12, 2016

Callahan & Associates and Gene Pelham discuss how Rogue identified the opportunity in a high-yield loyalty program, how it determined the parameters of the program, how it positions the program, and what it expects from 2017 and beyond.

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