Marketing

Primary Financial Institution (PFI)

By Ian Melhorn | July 1, 2017

There are three times the number of credit unions than banks in Idaho, and members are making the most of the credit union movement. Idaho credit unions post the third-best performance among all 50 states for member, asset, loan, and share growth.

By Erik Payne | May 22, 2017

Community Choice has given back more than $6 million in credits and rebates in four years and is the primary financial institution for nearly 70% of members.

By Callahan & Associates | April 10, 2017

Twenty-eight graphs, charts, and maps that evaluate credit union performance in the fourth quarter of 2016.

By Greg Gonsalves | March 31, 2017

Wyoming credit unions are all about growth. These credit unions have posted some of the strongest growth rates of any state in the nation, and it appears more and more Wyomingites are selecting credit unions to be their primary financial institutions.

By Lydia Cole | Jan. 9, 2017

Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

By Callahan & Associates | Dec. 1, 2016

Twenty-eight graphs, charts, and maps that evaluate credit union performance in the third quarter of 2016.

By Marc Rapport | Nov. 28, 2016

The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.

By Callahan & Associates | Oct. 31, 2016

Twenty-eight graphs, charts, and maps that evaluate credit union performance in the second quarter of 2016.

By Stephanie Clark | Sept. 4, 2016

Credit unions are serving members better than ever before, and these three graphs show just how much ground the cooperative industry has gained.

By Stephanie Clark | Aug. 29, 2016

Penetration metrics are up across all major product types, with share draft penetration topping 50%.

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