Marketing

SEG

By Jon Jeffreys | Sept. 4, 2017

Small can be mighty when it comes to stealing market share and serving it better than the banks.

By Marc Rapport | April 24, 2017

A lean, not mean, operation helps this Beantown, SEG-focused credit union top the charts in member metrics.

By Marc Rapport | Oct. 24, 2016

The small Oregon-Washington credit union uses internal efficiencies and external outreach to hit new heights.

By Marc Rapport | Sept. 4, 2016

Simplot Employees Credit Union uses new tools to stay old school with a single branch and sponsor.

By Callahan & Associates | July 1, 2016

Callahan & Associates and Debora Almirall discuss how the Duluth-based credit union meets members' needs — don't call it selling — via mobile banking, remote deposit checking, personal and business loans, shared branching, and more.

By Erik Payne | May 23, 2016

Purdue’s PFED Producers originated millions of dollars to SEG members in 2015 and tells how other credit unions can, too.

By Marc Rapport | May 23, 2016

Why a Chicago-area credit union ditches digital channels for much of its onboarding and a larger neighbor relies on remote channels to serve far-flung SEG sites.

By Marc Rapport | May 23, 2016

BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.

By Marc Rapport | May 23, 2016

This Minnesota credit union mixes marketing and message to revive relationships.

By Rebecca Wessler | May 23, 2016

This week, CreditUnions.com features case studies of credit unions tackling one of five aspects of a strong SEG relationship.

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