Marketing

SEG

By Marc Rapport | April 24, 2017

A lean, not mean, operation helps this Beantown, SEG-focused credit union top the charts in member metrics.

By Marc Rapport | Oct. 24, 2016

The small Oregon-Washington credit union uses internal efficiencies and external outreach to hit new heights.

By Marc Rapport | Sept. 4, 2016

Simplot Employees Credit Union uses new tools to stay old school with a single branch and sponsor.

By Callahan & Associates | July 1, 2016

Callahan & Associates and Debora Almirall discuss how the Duluth-based credit union meets members' needs — don't call it selling — via mobile banking, remote deposit checking, personal and business loans, shared branching, and more.

By Erik Payne | May 23, 2016

Purdue’s PFED Producers originated millions of dollars to SEG members in 2015 and tells how other credit unions can, too.

By Marc Rapport | May 23, 2016

Why a Chicago-area credit union ditches digital channels for much of its onboarding and a larger neighbor relies on remote channels to serve far-flung SEG sites.

By Marc Rapport | May 23, 2016

BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.

By Marc Rapport | May 23, 2016

This Minnesota credit union mixes marketing and message to revive relationships.

By Rebecca Wessler | May 23, 2016

This week, CreditUnions.com features case studies of credit unions tackling one of five aspects of a strong SEG relationship.

By Michelle Parker | May 18, 2016

Amid an industry trend of strong share growth, one credit union’s community partnership helps it stand out.

Subscribe to our Exclusive Content Today

The benefits are endless!

Learn More