Marketing

Social Media

By Callahan & Associates | Oct. 13, 2017

Callahan & Associates and Katie Grindeland, Senior Vice President of Marketing and Communications at TruStone Financial discuss how the credit union conceived and executed their “Neighborgood” campaign.

By Erik Payne | Oct. 10, 2017

Patelco Credit Union shares how it uses Glassdoor reviews and ratings to shore up the organization’s HR efforts.

By Alexandra Gekas | Oct. 2, 2017

A total online brand presence now trumps corporate websites and slick branch locations when it comes to building credibility.

By Alexandra Gekas | Aug. 17, 2017

In episode 790, Mike Lawson speaks with Callahan's director of marketing and engagement Alexandra Gekas about CUBrandMonitor, the all-in-one solution that helps credit unions manage their online brand reputation.

By Callahan & Associates | July 26, 2017

Callahan & Associates and Susan Green, SVP of Marketing for Elevations Credit Union, discuss Elevation's Adventures in Localism campaign, including how Elevations sets goals and measures success in social media.

By Rebecca Wessler | July 17, 2017

Five can't-miss data points featured this week on CreditUnions.com.

By Marc Rapport | July 17, 2017

The Twin Cities financial cooperative used social media to entice members to call out good causes and made a lot of positive impressions in the process.

By Sharon Simpson | July 17, 2017

How one credit union built on a history of quirky videos to engage members via social media and capture more than 100,000 views.

By Erik Payne | July 3, 2017

How Cy-Fair Federal Credit Union’s 10-year naming rights to a high school stadium has paid off after one year.

By Dahna Chandler | June 26, 2017

A Texas credit union’s marketing campaign for Gen X women speaks directly to the family CFO.

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