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Callahan & Associates and Katie Grindeland, Senior Vice President of Marketing and Communications at TruStone Financial discuss how the credit union conceived and executed their “Neighborgood” campaign.
Patelco Credit Union shares how it uses Glassdoor reviews and ratings to shore up the organization’s HR efforts.
A total online brand presence now trumps corporate websites and slick branch locations when it comes to building credibility.
In episode 790, Mike Lawson speaks with Callahan's director of marketing and engagement Alexandra Gekas about CUBrandMonitor, the all-in-one solution that helps credit unions manage their online brand reputation.
Callahan & Associates and Susan Green, SVP of Marketing for Elevations Credit Union, discuss Elevation's Adventures in Localism campaign, including how Elevations sets goals and measures success in social media.
Five can't-miss data points featured this week on CreditUnions.com.
The Twin Cities financial cooperative used social media to entice members to call out good causes and made a lot of positive impressions in the process.
How one credit union built on a history of quirky videos to engage members via social media and capture more than 100,000 views.
How Cy-Fair Federal Credit Union’s 10-year naming rights to a high school stadium has paid off after one year.
A Texas credit union’s marketing campaign for Gen X women speaks directly to the family CFO.
The benefits are endless!