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This first session of the 2017 Credit Card Management Series provides information on the state of the current credit card market with a particular emphasis on issues critical to those competing with the largest issuers.
In this session, credit card expert Tim Kolk, from TRK Advisors, provides scorecard templates and discusses how each supports program management across the entire organization.
In this session, credit card expert Tim Kolk explores how to segment a credit union's member base and ensure card products are designed to appeal to individual segments.
The first session of the 2016 Credit Card Management Series kicks off with an overview of the state of the current credit card market with a particular emphasis on issues critical to those competing with the largest issuers.
Designing and properly controlling a credit card program is only worth it if this leads to developing an action oriented and high ROI marketing plan for the business.
Credit card programs are obviously different from all other loan products: they provide open and available credit lines for many years, to be drawn at the cardholder’s discretion, while being completely unsecured.
If one area of credit card product design has changed more than any other over the past few years, it is most certainly the structure and value of loyalty and rewards programs.
The session will include a tutorial on how to develop a profit and loss statement as well as instruction on how to identify what information you need and where to find it.
The 2015 Credit Card Management School, a partnership between Callahan & Associates and TRK Advisors, helps credit unions optimize their card portfolios and better understand the latest trends in program design and management.