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Callahan & Associates and Sula Pettibon, Family Trust's vice president of marketing and community relations, discuss why the credit union chose to relocate its HQ to the city's redevelopment, how its actions have served to support the city's goals, and why this matters to the Family Trust's bottom line.
November 14, 2016
Callahan & Associates and Carol Cross discuss Eastman's approach to performance management, the ins and outs of continuous performance management, and best practices to research and plan a program for any credit union.
October 21, 2016
Callahan & Associates and Gene Pelham discuss how Rogue identified the opportunity in a high-yield loyalty program, how it determined the parameters of the program, how it positions the program, and what it expects from 2017 and beyond.
October 12, 2016
Callahan & Associates and Betsy Pruitt, online marketing manager at Redstone Credit Union, discuss how the cooperative's small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
September 29, 2016
Callahan's LTD program combines Harvard Business School learning with collaborative, hands-on problem solving.
July 18, 2016
Callahan & Associates and Debora Almirall discuss how the Duluth-based credit union meets members' needs — don't call it selling — via mobile banking, remote deposit checking, personal and business loans, shared branching, and more.
July 1, 2016
In this session, credit card expert Tim Kolk explores how to segment a credit union's member base and ensure card products are designed to appeal to individual segments.
June 24, 2016
Tennessee-based Leaders Credit Union serves a mix of demographics not unusual for many Mid-South American towns. In many ways it is a typical credit union, however, it is also aggressively expanding its digital services.
May 9, 2016
The first session of the 2016 Credit Card Management Series kicks off with an overview of the state of the current credit card market with a particular emphasis on issues critical to those competing with the largest issuers.
May 2, 2016
Callahan & Associates and Melissa Vigil discuss where Northwest Community learned about APM and how it incorporated APM principles into its own operations.
April 25, 2016
The benefits are endless!
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