Meeting the needs of members online must be an ongoing effort. New research provides insight for credit unions as they strive to meet these needs in 2006.
The differences between home and work computers can cause variances in the member's experience. As such, credit unions need to consider these differences to better inform proposed website changes.
Concerns about credit union website security could impact usage of the online channel and decrease future adoption levels. Member feedback provides insight into their concerns.
Almost half of members currently not using e-statements expressed interest in signing up for them. This data reveals an opportunity for credit unions to convince the members who are not actively using their paper statements but are active online banking users to switch to this more convenient and cost effective channel.
Research shows that credit unions have a significant opportunity to meet the growing need for consumer financial education. How can credit unions best meet this need?
A group of leading credit unions met last week for a roundtable discussion of strategies to improve their websites and the next generation of online tools. Learn what questions every credit union should consider when developing a strategy for adding new and retaining existing online members.
''I do not really look at the statements mailed to me, but I check my account practically every other day to see what transactions have cleared and what haven't.''