As credit unions strive to enhance member
service and expand their reach, leveraging the Internet to offer an
effective online branch is becoming more critical. Financial institutions
of all sizes are striving to attract and retain the profitable online
member segment.
Callahan's Internet Strategy Consortium creates a forum
for peer-based learning, bringing together member
insights, industry research and real
credit union experiences to help credit unions create the optimal
online experience. The Consortium enables credit unions to better
understand online users' expectations and experiences. It also facilitates
dialogue between member credit unions to explore potential new opportunities
or improvements.
Through quarterly surveys, Internet strategy webinars, discussion
groups and industry research, Callahan's Internet Strategy Consortium
can help credit unions answer the following questions:
- What types of services do members want online?
- How effective is our website at meeting members informational
and transactional needs?
- What are the opportunities at enhancing our website?
- Are we meeting our member's educational needs?
- Are there services we can leverage to increase member satisfaction
and retention?
- Are members going elsewhere for financial service products and information?
Internet Strategy Consortium Testimonal,
"It's really helpful at providing actionable items. The Consortium tells us about member usage and helps enhance and develop products." |
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