- Overview
- Inside the Planner
Marketing Planner 2010 – A NEW Interactive Guide to Help you Present your Plan and Justify your Budget
- How can you gain buy-in from your Executive Team for your 2010 plans?
- What key data will help you present the real value of your credit union’s marketing investment?
- How does your marketing budget compare with your peers – by asset size and by region?
The Marketing Planner 2010 answers these questions…and more! Whether you are ready to present your final plan or are still refining it, this new tool will help you focus on key areas to build consensus.
Knowing what your peers are spending on their overall marketing budgets or how to demonstrate the return on your past investments could be the key to receiving that increased budget you are recommending for next year. We know that in times like these many credit unions are pulling back on costs, but marketing is not an area that you can pull back on if you intend to grow new members or assets.
Learn how to speak in terms that your entire Executive Team can relate to – even as they look to trim expenses back at every turn. This new online planner offers a look at every corner of marketing from Public Relations and Growing Wallet Share from Existing members to the Gen Y Opportunity. Order your copy today and gain access to webinar archives on the above topics and more!
Section 1
Aligning Your Plan with Strategic Credit Union GoalsSection 2
How Strong is Your Brand?Section 3
Growing new Members: The Gen Y Opportunity Leveraging Employer Group RelationshipsSection 4
Increasing Wallet Share among Existing MembersSection 5
Public RelationsSection 6
Community OutreachSection 7
Measuring Results - How Does Your Marketing Investment Compare to Other Credit Unions?Section 8
How to Talk So Your CEO Will Listen

Section 1 









