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Welcome,
  • Overview
  • Technology@CU
  • CUSP Online
  • Best of '09
  • Current Issue
  • Contributors

Credit Union Strategy & Performance (CUSP), published by Callahan & Associates, Inc., is a quarterly performance journal focused on providing analysis of industry performance along with practical advice to help credit unions successfully navigate opportunities and challenges. Each issue is paired with a 32-page operational and technology supplement, Technology@CU.

Download a sneek peek inside the 1Q10 issues of CUSP and Technology@CU

A subscription to CUSP will help you:
  1. Stay up-to-date on the latest trends, on both a macro and micro level
  2. Put your performance in context with the rest of the industry to improve decision-making
  3. Learn actionable tactics for enhancing member value and increasing efficiency
    And more!

Not a credit union? Click here to see how solution providers can use the resources in CUSP to help with their sales efforts.

A subscription to CUSP includes:
icon Quarterly Print Issues of CUSP:  Every quarter we break down industry trends and filter out information that is imperative for effective decision making.  Every issue of CUSP contains expert data analysis, strategies from successful credit unions, advice from industry leaders, operational tactics for managing core product lines, CUSO Insights, and more!
icon Technology & Operations Supplement: Every quarter, Technology@CU combines credit union case studies and expert commentary and analysis to provide a complete picture of the technology affecting credit unions today. Topics we will cover in 2010 include:  the virtual branch, payments and core processing, security and business continuity.
icon Unlimited Access to CUSP Online: This online resource allows you to customize your own comparisons against industry leaders using the scorecards and performance reports.  You can also research your technology decisions by seeing which technology partners your peers are currently working with. You also have access to the CUSP Article Archives and exclusive videos that expand on the content featured in the print issues. This quarter, CUSP highlights how Wright-Patt Credit Union's definitive brand has produced incredible financial results, all while delivering greater value to their members. Subscribers can view video interviews and examples of Wright-Patt’s effective marketing collateral in CUSP Online.
Choose from one of the subscription options below:
Subscription Type

Issues of CUSP

Issues of Technology@CU

Access to CUSP Online

1-Year

4

4

1 Year

2-Year

8

8

2 Years

5-Pack

Equip your executive team with the resources in CUSP and Save!  You’ll receive 5 copies of CUSP and Technology@CU every quarter, plus 5 licenses to access CUSP Online!

Questions? Email Nicole Devine or call 800-446-7453 Ext. 145.

The production of Credit Union Strategy & Performance is partially underwritten by our sponsor: 

 

Callahan and Associates has been the leading source for credit union technology market share and analysis for over 20 years. We’re excited to announce that you no longer have to wait for our annual insight on technology trends, you can access them every quarter in Technology@CU!

Technology@CU is a new quarterly technology and operations supplement that is included with a subscription to Credit Union Strategy & Performance (CUSP). Technology@CU combines credit union case studies and expert commentary and analysis to provide a complete picture of the technology affecting credit unions today.

The upcoming 1Q2010 issue of Technology@CU aims to help credit unions navigate the future of payment systems. We provide full coverage of credit, debit, and bill pay market share, as well as detailed listings of credit union and supplier partnerships online. Take a look at the content included in this issue here. Start your subscription to CUSP today to receive this issue in July.

Click here to view additional topics that Technology@CU will cover in 2010.

CUSP Online Includes:

5 financial scorecards to benchmark your credit union’s performance, as well as PDF versions of all back issues.

“My board enjoys peer comparisons. With CUSP Online I can select the comparisons I wish to make, and then select credit unions that most closely mirror ours and produce board meeting ready reports. At a glance, I can tell where our strengths and weaknesses lie; if I see another credit union on my report that out performs us in a specific area, I know who they are and can contact the CEO with questions on their accomplishments.”

“I really like the ease of getting comparable information on the site. It is quick and very easy. I have been able to use CUSP Online at least 3 times in the first week of signing up in order to validate information that was given in a meeting or to compliment arguments.”

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Best of CUSP in 2009

With 2009 coming to an end, we've compiled a PDF featuring the best 9 articles, case studies, and CEO interviews from CUSP published in 2009. Download the entire Best of CUSP PDF, or click below to find a topic of specific interest to you. CUSP subscribers can access all of these past articles in the CUSP Online Archives. Start a subscription today to benefit from the valuable insight in CUSP throughout 2010!

  1. Wisely Pricing Deposits for Your Market in a Zero Interest Rate Environment
    Credit unions face tightening margins and a competitive environment for deposits in this historically low interest rate environment. How can a credit union adjust pricing strategy to best fit their specific market conditions?
  2. Consolidate or Build Alliances: Either Way, Be Good at What You Choose
    Industry professionals are simply not on the same page about whether or not credit union mergers are the most effective way to take our industry forward. Randy Karnes compares two philosophical approaches to credit union ‘combinations’: the Consolidation Model and the Alliance-Building Model.
  3. Member Feedback Highlights Growing Financial Management Needs
    In the midst of the economic crisis, even credit unions in relatively better-faring parts of the country need to consider the potential financial management changes their members may be making.
  4. 5 Tactics for Turning Your Members into Salespeople
    I’ll bet you have mavens in your membership base that love to tell others about the benefits of credit union membership, but not everyone is a natural maven. The question then is, how do you develop a way of turning the traditional member into a walking - and talking - salesperson for your credit union?
  5. Making Retention a Priority for 2010
    Now is the time to examine why members have come to your credit union, and what you can do to retain them as other opportunities in the market arise and the economy begins to recover.
  6. Leadership Perspectives: Growing While Cutting Expenses
    MidWest America has been growing at a healthy rate all the while cutting spending, in no small part because employees submit good cost-trimming ideas. Note: CEOs are interviewed every quarter in the Leadership Perspectives section of CUSP!
  7. School Programs That Make Sense
    Products geared toward students help build financial loyalty and commitment
  8. Should Credit Unions Turn to Banks to Replace the Corporate Network?
    Commentary by Chip Filson
  9. Return of the Member Leaders for CUs $250-500M
    (As of September 30th, 2009)
    Callahan’s ROM Scores highlight how credit unions by asset base are doing in their fundamental task of delivering economic benefit and good product to their membership. Here we showcase the top 100 3Q ROM leaders for CUs in the $250-500M range. Subscribers can access ROM scores for all peer groups in CUSP Online
Here’s how one subscriber uses CUSP:

From CUSP I liked the Industry Performance, Business Models and hearing stories from some top minds in our industry to how they approach a new year for advancement and growth. I plan to keep CUSP on my desk and return to it when I face challenges that I need to turn into an opportunity to produce results.”

The just-released 1Q 2010 issue of CUSP features:
  • A Comprehensive Analysis of 1Q Trends and the challenges and opportunities they present for credit unions.
  • Anatomy of a Living Brand: Wright-Patt Credit Union proves it can walk the walk where others only talk. Learn how they produced incredible financial results, all while delivering greater value to the credit union’s members. In addition to articles in the print issue of CUSP, Subscribers can view video interviews and examples of Wright-Patt’s effective marketing collateral in CUSP Online.
  • Lending Strategies for 2010: This section provides current, economy-conscious strategies to accomplish the industry’s number one goal – grow loans! From cards to autos to mortgages, the lending market has untapped possibilities for those credit unions willing to seek them out.
  • Leadership Leading by Example: Credit unions around the country are renewing their commitment to community involvement.

And More! Download a sneak peek inside the 1Q issue here. Start your subscription to CUSP today to receive this issue in July. You will receive immediate access to CUSP Online- which contains PDF downloads from past issues and five performance management reports to improve decision making at your credit union.

Missing an issue of CUSP? No problem, the PDF versions of all back-issues are available for subscribers to download in the Article Archives section of CUSP Online.

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Each quarter, credit union executives share their insights on how to make an impact. All articles are available in the online archives.

Previous Contributors Include:
  • Benson Porter (Addison Avenue)
  • Bill Birdwell (Southeast Corporate)
  • Bonnie Kramer (FSCC)
  • Bridget Looby (Catholic Federal)
  • Carol Mathis (Virginia United Methodist)
  • Cathie Tierney (Community First - Wisconsin)
  • David Barton (Gateway Metro)
  • David Mooney (Alliant)
  • Jane Wood (Wescom)
  • Jim Blaine (SECU NC)
  • John Bommarito (Western FCU)
  • John Hirabayashi (Community First - Florida)
  • Keith Troup (Stanford)
  • Kent Hartzler (Mennonite Financial)
  • Lisa Broadwater (Eastman)
  • Mark Spenny (CEFCU)
  • Marsha King (Library of Congress)
  • Maurice Smith (LGFCU)
  • Micki Milonas (West Community)
  • Pat Smith (Unitus)
  • Peter Sainato (Justice)
  • Richard Hurt (ISPFCU)
  • Scott Vandeventer (Evangelical Christian)
  • Shawn Birch (United FCU)
  • Simone Lagomarsino (Kinecta)
  • Tony Mook (Cumorah)

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