CUSP Online Includes:

5 financial scorecards to benchmark your credit union’s performance, as well as PDF versions of all back issues.

“My board enjoys peer comparisons. With CUSP Online I can select the comparisons I wish to make, and then select credit unions that most closely mirror ours and produce board meeting ready reports. At a glance, I can tell where our strengths and weaknesses lie; if I see another credit union on my report that out performs us in a specific area, I know who they are and can contact the CEO with questions on their accomplishments.”

“I really like the ease of getting comparable information on the site. It is quick and very easy. I have been able to use CUSP Online at least 3 times in the first week of signing up in order to validate information that was given in a meeting or to compliment arguments.”

Best of CUSP in 2009

With 2009 coming to an end, we've compiled a PDF featuring the best 9 articles, case studies, and CEO interviews from CUSP published in 2009. Download the entire Best of CUSP PDF, or click below to find a topic of specific interest to you. CUSP subscribers can access all of these past articles in the CUSP Online Archives. Start a subscription today to benefit from the valuable insight in CUSP throughout 2010!

1. Wisely Pricing Deposits for Your Market in a Zero Interest Rate Environment
   Credit unions face tightening margins and a competitive environment for deposits in this historically low interest rate environment. How can a credit union adjust pricing strategy to best fit their specific market conditions?
2. Consolidate or Build Alliances: Either Way, Be Good at What You Choose
   Industry professionals are simply not on the same page about whether or not credit union mergers are the most effective way to take our industry forward. Randy Karnes compares two philosophical approaches to credit union ‘combinations’: the Consolidation Model and the Alliance-Building Model.
3. Member Feedback Highlights Growing Financial Management Needs
   In the midst of the economic crisis, even credit unions in relatively better-faring parts of the country need to consider the potential financial management changes their members may be making.
4. 5 Tactics for Turning Your Members into Salespeople
   I’ll bet you have mavens in your membership base that love to tell others about the benefits of credit union membership, but not everyone is a natural maven. The question then is, how do you develop a way of turning the traditional member into a walking - and talking - salesperson for your credit union?
5. Making Retention a Priority for 2010
   Now is the time to examine why members have come to your credit union, and what you can do to retain them as other opportunities in the market arise and the economy begins to recover.
6. Leadership Perspectives: Growing While Cutting Expenses
   MidWest America has been growing at a healthy rate all the while cutting spending, in no small part because employees submit good cost-trimming ideas. Note: CEOs are interviewed every quarter in the Leadership Perspectives section of CUSP!
7. School Programs That Make Sense
   Products geared toward students help build financial loyalty and commitment
8. Should Credit Unions Turn to Banks to Replace the Corporate Network?
   Commentary by Chip Filson
9. Return of the Member Leaders for CUs $250-500M
   (As of September 30th, 2009)
   Callahan’s ROM Scores highlight how credit unions by asset base are doing in their fundamental task of delivering economic benefit and good product to their membership. Here we showcase the top 100 3Q ROM leaders for CUs in the $250-500M range. Subscribers can access ROM scores for all peer groups in CUSP Online

Here’s how one subscriber uses CUSP:

From CUSP I liked the Industry Performance, Business Models and hearing stories from some top minds in our industry to how they approach a new year for advancement and growth. I plan to keep CUSP on my desk and return to it when I face challenges that I need to turn into an opportunity to produce results.”