- Overview
- Sneak Peek
- What's Inside
- What's Online
- Reader Reviews
- Upgrade to CUSP
Callahan & Associates' 2010 Credit Union Directory
Your Connection to the Credit Union System and Its Leaders
The Credit Union Directory is more than just a Directory. The Directory provides you analysis and insight into all 7,794 credit unions, from updated contact information, new credit union names and addresses to highlights of over 750 top-performing credit unions in 30 financial metrics. Every industry participant across the entire credit union network is featured, including corporate credit unions, CUSOs, regulators, associations, and selected vendors.
What’s Inside?
The Credit Union Directory’s Industry Overview contains complete analysis of all major segments of credit union business from lending and savings activity to employees and members. This section identifies the top-performing credit unions, as well as presents new first-person interviews with credit union executives sharing how their credit union is making a difference in the community. Our print Directory includes listings of all federally and privately-insured credit unions by state.
What’s Online?
The Credit Union Directory Online provides all subscribers daily updated credit union executive contact information. The Directory Online lets you interact with relevant information from the print edition with access to 12 contact titles for each credit union (including CEO, CFO, and Marketing Manager), PDF versions of every article and credit union leader table, and the ability to create peer groups by asset size, geographic location and number of members.
What's New in 2010? 
- Directory On-the-Go! The Credit Union Directory will be accessible for the first time from your mobile phone.
- CUSO Data is now featured! All multi-owned CUSO data will now be exclusively in the print and online Credit Union Directory.
- First-Person Perspectives! Leaders from various components of the industry - credit unions, regulators, auditors - took time to share their voices on key issues and industry trends.
The Credit Union Directory is Your Connection to the Industry
The Credit Union Directory is the starting point for conversations across all participants in the industry. Connect with the industry today!
Order the 2010 Credit Union Directory
The production of Credit Union Directory is partially underwritten by our sponsor: |
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Inside Callahan & Associates' 2010 Credit Union Directory
"It's more than just a directory"
Industry Overview
Learn how credit unions are improving their national impact with expanded coverage of 10 critical industry segments: Members, Lending, Auto Lending, Real Estate Lending, Credit Card Lending, Member Business Lending, Shares, Investments & Borrowings, Earnings & Capital, and Organizational Development.
Read new first-person perspectives from various credit union leaders across the nation. Each interview brings special attention to the ways individual credit unions are serving members and their communities.
Credit Union Leader Tables
Find those credit unions that are making the largest impact in all 10 industry segments. The Directory gives you access to 30 leader tables quickly identifying over 750 top-performing credit unions in key financial and operational measures.
Asset-based Peer to Peer Comparisons
Establish key levels of performance by benchmarking an individual credit union's performance against other credit unions, state averages, a specific peer group, or the entire industry. Asset-based peer groups provide a starting point for credit unions to ensure they are delivering a level of performance and value that their member-owners expect.
Industry Participants
Distinguish all participants in the entire credit union system: trade organizations and associations, state leagues, CUSOs, the Corporate network, and auditors. Credit unions' primary sustainable advantage is their ability to cooperate. Without organizations partnering with the industry, the scope, reach and success of credit unions would be diminished.
State of the States
View 17 national maps highlighting state by state financial performance. Easily view the range of credit union performance by geographic locations. Measures include asset and member growth, average loan balance, and return on assets.
Buyers Guide
Locate the best networking partner in over 70 different supplier categories including Credit Cards, Lending Solutions, Associations, and Technology.
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Value of Callahan & Associates' 2010 Credit Union Directory
"It's more than just a Directory"
"After 20+ years in the credit union movement, I use the directory at least a couple of times each month."
"Each year I am amazed at the magnitude of the content and the massive project it must be to assemble and disseminate the directory. The credit union directory and its internet availability is certainly one of the most valuable credit union publications produced each year. Thank you for the Directory- it is excellent"
"It has everything one would want to know about just about any individual credit union."
"The directory is an excellent and concentrated picture of our industry and those who are tuned in. Whether it be the 5300 information or the who's who of advertisers, the directory gives you an immediate sense of the times."
'Best source I know for basic info quickly, including contact info, for virtually any CU as well as CU movement organizations. Also, good and interesting narrative."
"Excellent resource for sizing opportunities in the CU space."
"Excellent representation and service! I use it to look up CU asset sizes and contact information and then separate territories for Sales Reps."
"I value the insight and intuition of Callahan as to what is pertinent to the current state of the industry. More than a single article, chart, or table I try to look for the trends that caught the eye of Callahan observers and cross check that with what is on my radar screen."
Discover, Network and Collaborate Throughout 2010
Callahan’s Credit Union Directory is the only complete resource on the entire credit union industry. No other source gives an entire system ‘annual report’ and pinpoints as many market leaders in one place. But how are those individual top-performing credit unions and system participants navigating daily challenges throughout the year? The answer lies in our complementary resource: Credit Union Strategy & Performance.
Credit Union Strategy & Performance (CUSP) is Callahan’s leading resource for providing context behind credit union top performers - highlighting the how, why and what’s next for the industry throughout the year. While the Credit Union Directory provides the entire system overview, Callahan analysts use CUSP to feature select strategies and pinpoint insights that address financial performance and operational issues prevalent in a given quarter.
Each quarterly edition includes:
- Industry Performance: How is the credit union industry performing compared to the competition each quarter? What is the current outlook for the U.S. Economy?
- Core Products: How are credit unions developing and operating core product lines and new business ventures to better serve members in a given market?
- Member Value: What best practices can you learn from credit unions that are successfully deepening existing member loyalties while cultivating promising new relationships?
- Business Partners’ Outlook: Where do dedicated suppliers see credit unions heading in the future – and where can they provide assistance to help institutions achieve their goals and facilitate growth?
- Leadership Perspectives: What innovative ideas and advice can credit union executive thought leaders provide for navigating through the latest industry challenges?
- CUSP Online: Just the like the Directory Online, CUSP Online allows you to take action and interact with what you read in the print edition. CUSP Online’s 5 dynamic tools help you benchmark any credit union against select peers, as well as download any Leadership Perspective or case study featured in every edition of CUSP.
The Credit Union Directory and CUSP cover the entire credit union system, helping you navigate your credit union through all of the latest industry challenges. Learn more about CUSP.
Complete Your Decision Cycle. Purchase the Credit Union Directory and CUSP and ensure access to:
- 2010 Credit Union Directory
- 1-year subscription to CUSP
- 12-months of CUSP Online
- 12-month of the Directory Online
