2010 Credit Union Retail Investment Services Study

This study provides credit unions with data to monitor, track, and measure the overall productivity and performance of their retail investment services program.

Regardless of a credit union's size or investment program structure, such as an outsourced managed program or an internalized dual-employee program, it has become increasingly important for credit unions to ensure they are effectively serving their members. By recognizing strengths and weaknesses, credit unions will be able to establish specific goals to improve their retail investment services program.

The report includes the following:

• Part I: A global view of the retail investment services channel based on data provided by all of the participating broker-dealers including:

Number of Representatives Serving Members Value and Number of Investment Accounts Aggregate Gross Dealer Concessions

• Part II: A comprehensive view of the individual credit unions that have provided information on their program's financial models including data on:

Program Structure Staffing Revenue Expense Allocations

• Part III: Articles on key issues affecting retail investment services programs
  
• Part IV: Customized scorecard for participants.
  

Download the Table of Contents for the 2010 Retail Investment Services Study

• Letters from the Editors
• Benchmarking Study Overview
• Benchmarking Study Background and Methodology

• Section I: Credit Union Market Overview
  Global View of the Credit Union Industry’s Investment Services Channel
  

• Section II: Credit Union Program Performance
  Overview/Purpose and Objective
  The Scope of the Data
  Profile of Participating Credit Unions
  Understanding Differences in Program Structure
  From Risk to Safety – Trends in Retail Investment Program Revenue
  Selected Data: Revenue by Product Type
  Why Ten Benchmarks? A Discussion on Understanding and Using the Study
  2010 Participating Programs’ Data Scorecard
  The Primary Benchmarks
  

• Section III: Key Issues Facing Programs Today
  Overview
  Protecting Your Investment Book of Business
  Retail Investment Program Marketing Strategies
  Case Study: Effective Collaboration Helps Retail Investment Program Thrive
  The Registered Investment Advisory Channel Continues to Grow
  Case Study: Moving from Commission to Fee-based Services
  Understanding Platform Programs and their Place in Credit Unions
  

• Section IV: Customized Scorecard and Written Assessment
  (for participating credit unions only)

• Appendix A: Program Expense Models
  Broker-dealer Programs
  Dual Employees Programs
  Dual Employee Programs (with an Internalized Office of Supervisory Jurisdiction)
  Dual Employee Programs (with an Outsourced Office of Supervisory Jurisdiction)
  Managed Programs

• Appendix B: Participants & Glossary
  2010 Retail Investment Services Study Participants
  Glossary
  

The survey includes dozens of financial metrics, including:

For questions on the report, please contact Lydia Cole at Callahan & Associates (800-446-7453).