A Unique Opportunity: Strategies for Reaching Women in the Marketplace

• Women constitute 52 percent of the national credit union base, yet are an often overlooked demographic.
• Credit unions, as trusted institutions, are ideal for reaching out to make women's financial lives more safe and sound.

Throughout their lives women face different economic realities than men and have a need for tailored financial planning. Specifically, by having lower lifetime earnings and longer life expectancies, traditional safety nets cannot support all of a woman's financial needs, especially as she approaches retirement age.

This powerful new report from Callahan & Associates provides insight into how credit unions can approach this important demographic to build loyalty and grow balances.

Quick Facts

• 9 out of 10 women will be solely responsible for their finances at some point in their lives
• Full time working women earn 77 cents for every dollar their male counterpart earns
• Nearly 70% of women say they have no idea how much money they'll need for retirement
• 43% of unmarried elderly women depend on Social Security for 90% or more of their income

In A Unique Opportunity you will find:
Making the Case: Stunning facts about the fundamental differences women face later in life. This section provides everything you need to convince your executive team that action is necessary!

Action Steps: Recommendations for everything from getting started to building a full blown program

CU Profiles: Case studies of two credit unions that are making the grade in reaching and helping women

Bonus Material!
Results & Recommendations: Thousands of female members told us how they think about finances and what that means for your credit union

8 Ways to Enhance Your Website: Suggestions designed to help your website appeal to women.