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Branch Analyzer Overview

Branch Analyzer is a unique software application that allows credit unions track their market share and overall performance against financial institutions all the way down to the branch level.  Branch Analyzer lets credit unions widen their benchmarking to include their entire market – both banks and credit unions – and more accurately gauge their true “competition.” 

Credit union professionals can also investigate trends in performance with five years of historical data and four years of trending.  This gives them a complete picture of a credit union’s branches’ market share performance, and lets them more accurately assess individual branch performance based on market share growth or decline over time.  Branch Analyzer also lets credit unions pinpoint the right placement for their next branch based on the location and performance of other banks and credit unions in selected zip codes.

Features and Benefits

Bank Data – Widen your benchmarking to include your entire market – both banks and credit unions – and more accurately gauge your true “competition.”

• See how local banks perform compared to your credit union’s branches.
• Learn why some credit unions perform better than banks in certain markets or vice versa.

Market Leaders – Identify market leaders who are growing their market share the fastest so you can develop new ideas for growth.

• Discover how a credit union ranks in the marketplace.
• Understand why credit unions perform they way they do by identifying areas of strength and weakness.

Historical Trending – With five years of historical data and four years of trending, get a complete picture of your branches’ market share performance.

• Investigate trends in performance
• Compare a branch’s performance to itself, your credit union as a whole, industry averages, and bank data.

Market Share – Identify your market share at both the institution and branch levels to set specific goals for improvement.

• Compare your market share percentages to both the credit union industry and the banking/financial industry as a whole.
• Set goals for your credit union based on the entire market.

Branch Performance – More accurately assess individual branch performance based on market share growth or decline over time.

• Determine if branches are growing with the market or outpacing it, and why.
• Pinpoint factors that affect failing branches and how you can improve them.

Branch Locations – Pinpoint the right placement for your next branch based on the location and market share of other banks and credit unions.

• See what other credit unions and banks are in your area.
• Determine if a market can support and/or needs another credit union branch.