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In the “Anatomy” series, we spend several days on-site at a high-performing credit union discovering what sets it apart from the industry’s other success stories. No matter what kind of credit union is profiled — from large to small, community charter to single-sponsor — we find best practices that leaders in any credit union can implement at their own institution. Sharing successes; it's what our cooperative industry is all about.
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Maps Credit Union ($460M, Salem, OR) is cooperatively pioneering new frontiers to push its community, its membership, and its business model in exciting new directions. (1Q 2013)
Stuck in a performance rut? Out of new lending or marketing ideas? Afraid to follow your intuition? Take a visit to Element Federal Credit Union ($26.6M, Charleston, WV) and discover why great cooperative innovators are made, not born. (4Q 2012)
With its dynamic sponsorship structure and stellar performance, Darden Employees Federal Credit Union ($28.8M, Orlando, FL) demonstrates why traditional SEG relationships deserve serious consideration. (3Q 2012)
The right mix of loan offerings and market awareness helps Members 1st Federal Credit Union ($2.2B, Mechanicsburg, PA) reach new members and post stronger growth numbers than its peers. (2Q 2012)
Superior consumer awareness and enviable market share in deposits and mortgages are just a few of the benefits of being a Spokane, WA credit union, like Spokane Teachers Credit Union ($1.7B), PrimeSource Credit Union ($49.8M), Numerica Credit Union ($1.2B), Spokane Media Federal Credit Union ($9.9M). (1Q 2012)
Callahan & Associates visited Veridian Credit Union ($2.0B, Waterloo, IA) for a two-day investigation into how the credit union creates a culture where everyone is a leader and everyone is an owner. (4Q 2011)
How executives in their 20s run Georgetown University Alumni and Student Federal Credit Union ($16.6M, Washington, DC). (3Q 2011)
How United Federal Credit Union ($1.3B, St. Joseph, MI) is growing its financial footprint. (2Q 2011)
An insider’s look at 9-months under new leadership at GTE Federal Credit Union ($1.5B, Tampa, FL). (1Q 2011)
Guthrie Federal Credit Union ($50M, Sayre, PA) isn’t your typical mid-sized credit union. The credit union has more than quadrupled its asset base in the past 10 years, and it has done so by thinking big. (4Q 2010)
A dual market means different things to different credit unions. Security Service Federal Credit Union ($6B, San Antonio, TX) serves a range of members whose geographic proximities cross neighborhood, city, and even state lines. (3Q 2010)
For Community First Credit Union ($1.4B, Appleton, WI), putting community first isn’t just a choice of name, it is a strategic difference. (2Q 2010)
For Wright-Patt Credit Union ($1.9B, Fairborn, OH), putting members first is more than a motto. It’s a commitment that the credit union’s success and future is tethered to that of the community it calls home. (1Q 2010)
State Employees’ Credit Union ($26.5B, Raleigh, NC) throws open its doors for an in-depth examination of how it takes Southern sensibility to a whole new level. (4Q 2009)
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