Region 3
“Cybersecurity and fraud prevention, and industry best practices, will be top of mind for us in 2018.”
Georgia, $1B-$10B
“Our main goal is to move from providing great member service reactively to providing it proactively. We are hiring a full-time marketing person to help accomplish this.”
Louisiana, $150M-$250M
"We're facing CD rate wars, unprecedented loan/mortgage payoffs, and finding out core deposits weren't core but artificially inflated deposits during the low point in the interest rate cycle. Demand pent-up for many years could be combustible."
Indiana, $250M-$500M
“Our market is heating up and new entrants ― including credit unions ― are moving in.”
Florida, $1B-$10B
“Interest rate sensitivity is big for us in 2018. So are low-balance consumer accounts and how to best manage the serving underserved versus the profitability of those members.”
Indiana, $1B-$10B
“Top of mind for us in 2018 will be data analytics. And the five generations in the workforce. It's crazy to think we will be hiring staff who were born after 9/11. Plus, finding membership that will join because they are ‘choosing’ the credit union versus simply ‘unchoosing’ their bank. I see a difference in their level of engagement.”
Indiana, $250M-$500M
“For us in 2018, it's compliance, always regulatory expansion.”
Mississippi, $10M-$20M
Region 4
“Digital. Digital. Digital. We’re trying to become best of breed.”
Texas, $500M-$1B
“We're building infrastructure to support increased dependence on technology in retail banking as an expectation by our members.”
Illinois, $100M-$250M
“Our primary focus is restoring our net worth above 7%. To do this, we have to manage our expenses by staying within our 2018 budget.”
Kansas, $20M-$50M
“Increase deposits to accommodate loan growth. Increase member and employee engagement. Continue to attract younger members and prepare for a core conversion.”
Iowa, $1B-$10B
“Rising interest rates could discourage some borrowers from borrowing. We also experience delayed product enhancements due to regulatory and core system limitations.”
Montana, $100M-$250M
“Industry and tax changes will have their impact; however, we're looking at ways to overcome them ahead of time, such as mortgages and HELOCs. We're going to find new ways to make a negative into a positive and continue our growth.”
Kansas, $100M-$250M
“ADA accessibility lawsuits, reduction in compliance issues, and small credit union survival. Those are top of mind for our credit union this year.”
Texas, $50M-$100M
“Top of mind for us in 2018 are fintech-based delivery channels, regulation reform, tax exemption challenges, lawsuit challenges (ambulance chasers), cybersecurity and attacks.”
Colorado, $50M-$100M
Region 5
“Stop membership decline and grow consumer loans.”
California, $50M-$100M
“Our 2018 goals are to serve more low/moderate income members, maintain capital ratio, and grow income.”
Arizona, $100M-$250M
“Top of mind in 2018: Membership retention. Digital-first best practices. Proactive organizational agility in preparation for inevitable disruptions in the financial marketplace.”
Arizona, $1B-$10B
“Our ERM initiatives have identified most reasonable risks within our tolerance. We've also positioned ourselves to be nimble and able to minimize the impact of the unknown.”
Arizona, $1B-$10B
“We face loss of key management in a market where it's too expensive for most to buy a home. Those coming into the organization must rent, and this leads to instability. We also face unexpected losses in lending.”
California, $100M-$250M
“We face fierce competition and a failure to differentiate credit unions from other financial institution options.”
Washington, $500M-$1B
“Top of mind to us in 2018 are the NCUA's chokehold that still remains in many areas of the country (subjective examining), cannabis banking, and income generation opportunities versus risk.”
California, $100M-$250M
“For us in 2018, it's regulation, new products and services, and credit union successes. I would like to see a DIY column for small credit unions that do things themselves and not through a third party … (regulation, technology, marketing, personnel, development, etc.)
California, $10M-$20M
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