April 12, 2010


  • Great and wonderfully "credit union" ideas!
  • Thank you, Steve. These are excellent suggestions.
    Rebecca Wessler
  • Excellent article but I would take this a step farther. Credit Unions need to offer their SEGS (and perspective SEGS) a suite of solutions that extends beyond "banking" products that includes such things as financial planning, investment advisory, risk management & insurance services. With small businesses on the radar as great prospects for membership, credit unions need to offer such services as employee benefits, both compulsory and voluntary. Finally, many members are looking for online access to products such as insurance so that they may receive competitive quotes without having to visit or call an agent. Adding these to the items mentioned in the article provides credit unions with some distinct competitive advantages in a very competitive financial services field. Bottom line, we need to take demonstrable steps to reinforce to SEGS that we are well positioned to be their primary financial institution.
    Steve Ryerson